Earlier this month, Google held its yearly occasion. The primary bulletins have been about Android 13 and the brand new units coming quickly (just like the Pixel 7 and the Pixel Watch), however there have been nonetheless some attention-grabbing tidbits for ASO professionals.
Some information about LiveOps
When you haven’t heard about LiveOps but, it’s Google’s model of Apple’s in-app occasions. It permits builders to submit content material for that includes within the Play Retailer (comparable to updates, in-app occasions, and limited-time provides). They’re nonetheless in beta for now, and no launching date has been introduced thus far. In accordance with present beta customers, LiveOps is a reasonably profitable function that may drive 5% extra customers to apps and 4% larger income in comparison with apps that don’t use the function.
Whereas Google didn’t announce an official launch date, they did promise new options for LiveOps. Notably, a brand new LiveOps kind known as Gives, the place you may arrange occasions for reductions, free rewards, or subscription trials.
You can too now use deep hyperlinks in LiveOps to convey customers precisely the place you need them inside your app or sport. That’ll be sure you increase conversions. You’ll even have entry to brand-new reporting dashboards to view all of the insights about your ongoing LiveOps (extra sorts of information are coming later).
When you’re inquisitive about attempting out these new LiveOps options, that you must contact Google to turn out to be a beta tester (you are able to do so right here).
Whats up Customized Retailer Itemizing!
Following Apple’s footsteps, Google can be launching Customized Retailer Itemizing. It’s clearly a direct reply to Apple’s Customized Product Web page. It was already attainable to create as much as 5 customized itemizing pages on the Play Retailer, largely used for localization functions.
Nonetheless, this function has been additional developed in response to Google’s I/O. Now you can create as much as 50 customized retailer listings (greater than Apple’s 35), and every web page could have its personal analytics and deep hyperlinks.
So now, as a substitute of relying solely on nation, set up state or google advertisements marketing campaign, it’s also possible to use direct URLs (that are completely customizable). Nice information for UA campaigns!
Some extra info on these customized app listings:
- You may customise the app’s identify, the icon, the descriptions, visible belongings, and default language
- You can too customise your customized itemizing’s URL, it’ll seem like this: https://play.google.com/retailer/apps/particulars?id=[packageName]&itemizing=[parameter]
- Your app’s class, privateness coverage, and call particulars can be shared throughout all variations.
- One customized itemizing can goal a number of nations, however every nation can solely be focused with one customized itemizing at a time
When you’re questioning create a customized retailer itemizing, we clarify all the things proper right here.
Different Play Retailer bulletins
Recently, Google has been all about bettering the expertise of pill customers. Along with that includes solely apps optimized for tablets, the Play Retailer’s appears to be like on tablets and foldables can be up to date.
The opposite bulletins embrace:
- A brand new Play Console web page the place you possibly can entry all the knowledge and instruments for all of your deep hyperlinks in a single place
- Enhancements of Google’s Retailer Itemizing Experiments (their A/B testing options) together with faster outcomes, extra transparency, and extra management
- Google’s In-App Updates API will let builders learn about out there updates inside quarter-hour as a substitute of 24 hours
- Expanded pricing choices with ultra-low value factors (as little as 5 US cents) that can assist you attain customers in rising markets
- Builders can now supply customers the flexibility to subscribe through pay as you go plans
- The launch of the Google Play SDK Index that lists over 100 widespread SDK (and the app permissions they want)
- An in-app messaging API that reminds customers to replace their cost info
That’s all for the ASO-centric bulletins of Google’s I/O 2022. We’ll simply have to attend and see for extra info on these options (together with launch dates).
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so forth.).
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