Consider it or not, Christmas is simply across the nook. Which means advertising for Christmas can be simply across the nook. It’s time to start out fascinated with the merry vacation and the way you’re making ready your advertising for it. Festive advertising can carry an enormous increase to your small business when finished successfully.
In response to the Workplace for Nationwide Statistics, between 2020 and 2021, retail gross sales rose by 5.1%, which is the strongest development since 2004. This implies in case your Christmas electronic mail advertising campaigns are profitable, you’ll be in for a significant uptick in gross sales.
Undecided the place to start out? Listed below are some Christmas advertising marketing campaign concepts we thought stood out and methods to take advantage of your advertising this vacation season.
Christmas advertising marketing campaign concept examples
Time a Pre-Christmas particular deal
Nothing offers individuals comfortable holidays fairly like a particular provide. Take into account following within the footsteps of manufacturers like Amazon, Sony, and Samsung, who provide particular offers primarily based on how a lot time is left earlier than Christmas.
Everybody is aware of the well-known “12 days of Christmas,” so contemplate a Christmas electronic mail advertising marketing campaign the place you provide 25% off low cost codes for the 12 days main as much as the large vacation.
With a easy, catchy Christmas topic line, inventive copy, and playful visuals, you’ve an efficient Christmas advertising marketing campaign.
Instance: StyleCampaign shares some examples of lead-in to festive season marketing campaign concepts, together with a Christmas marketing campaign that began all the way in which again in September!
Vacation thanks emails
Your clients are spending their hard-earned cash to buy from your small business. Thanking them will go a good distance towards constructing a relationship between you and your clients. You should use ActiveCampaign’s vacation advertising automation to thank your clients for his or her respective purchases with out lifting a finger.
Right here’s how this automation works:
1. The contact enters the automation after they make a purchase order throughout the timeframe within the phase situation.
2. The contact is distributed a thanks electronic mail according to your different festive advertising.
3. The automation waits for five hours.
4. The contact is distributed an electronic mail exhibiting your high offers out of your sale.
This automation means that you can provide different merchandise that clients could also be inquisitive about, as nicely. Take into account selling further merchandise in your advertising marketing campaign inside the thanks electronic mail. Christmastime just isn’t solely a time of celebrating but additionally a time of spending. Prospects will admire your reaching out to thank them, which can end in further gross sales.
Instance: Shopify offers 44 examples of methods to thank your clients for buying throughout the festive season.
Sleigh your vacation deserted carts
Let’s be trustworthy. Whereas loads of purchases are made round Christmastime, much more carts are deserted within the course of. All these deserted purchases add up, and there may be all the time a chance to attempt to recoup a few of these gross sales. Deserted cart emails are despatched year-round, however the festive season is a particular time for the advertising apply.
Throughout the vacation season, you may time your deserted cart emails, so the potential buyer has to undergo with their buy by a selected date. You’ll be able to even provide a proportion off to entice them to buy. In the event that they do, they get a sure proportion off the acquisition for following via.
Take into account a enjoyable line in your electronic mail about how Santa wouldn’t go away any objects in his sleigh. There, we’ve even gotten the e-mail began for you!
Instance: Have a look via this weblog put up to see some inventive deserted cart emails!
Festive present information
Christmas is the season of giving and receiving items. This additionally makes it the right time so that you can make it the season of revenue, so why not make it your merchandise that persons are giving and receiving by laying out the choices on your clients? Create a festive present concepts information full of loads of alternatives to buy and enjoyable visuals to make them pop. A sale or 2 will assist emphasise those you search to advertise essentially the most.
This additionally offers you the chance to create a touchdown web page that may encourage future gross sales or subscriptions. Merely put, your present information is your approach of getting clients enthusiastic about what you provide and placing them in your gross sales funnel.
Instance: John Lewis introduced a present information for the 2021 festive season, together with a lot of their merchandise. This gave clients an opportunity to flick through their merchandise.
Gamification
A private favorite, gamification lends itself to Christmastime. Gamification is “an enhanced advertising method that borrows design components from video games to draw and retain clients. In gamified advertising, customers are pushed to carry out an motion as a result of it provides components of competitors or reward.”
Utilizing this tactic throughout Christmastime is sensible as a result of there are numerous methods to gamify the vacation. It’s the right time to carry a Christmas-themed contest (it may be about something from a design to essentially the most attention-grabbing use of your product) to draw clients and optimistic consideration and improve incoming user-generated content material.
It’s a win-win. You get content material instantly out of your customers, and your customers win prizes of your selecting only for taking part.
Instance: Whereas not Christmas-themed, Whole30 gamified the brand new 12 months with their competitors that began on January third.
Be prepared for last-minute customers
We’ve all been there earlier than. It’s the final minute, and also you forgot to get your sister-in-law a Christmas present. Or perhaps you’re rethinking giving your cousin socks for the 4th 12 months in a row. In eventualities like this, the shopper wants a superb present shortly. That’s the place your work begins. Whether or not it’s a last-minute sale or making ready advertising supplies to ship some last-minute electronic mail campaigns, being prepared on your clients always is essential. Which means even (and particularly) as much as the final minute.
There are additionally methods to keep away from the foremost pitfalls last-minute customers face. Take into account a digital present card marketing campaign to interchange bodily present playing cards, so that you don’t have to fret about sending out merchandise. Moreover, they are often bought till the final minute, because of not needing to be shipped.
Instance: Try what Goal did to assist last-minute customers full their Christmas lists.
Take your festive season advertising one step additional
The Christmas season is likely one of the busiest instances of the 12 months for advertising groups in all places. Use ActiveCampaign’s vacation toolkit to arrange and take advantage of the season.
