TikTok has topped the first-ever winner of its TikTok Advert Awards for Europe at a gala ceremony in Amsterdam, the place TikTok bestowed the moniker of the ‘Biggest advert for TikTok Europe’.
TikTok first launched its TikTok Awards initiative again in Might, inviting all European companies and types to enter their submissions to take house the highest award, and bragging rights as the very best TikTok adverts staff within the area.
The awards celebrated the highest adverts from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with classes together with ‘Biggest Artistic’ and ‘Biggest Efficiency’.
So what was the highest European TikTok advert of 2022?
“In the long run, Unieuro was given high honors by the jury for his or her ‘The Clerk‘ marketing campaign and took house the coveted Biggest TikTok Europe prize! Unieuro completely showcased the facility of creator-driven, native content material and the influence of boosting artistic as In-Feed Adverts to maximise attain and engagement with the TikTok group. The marketing campaign totally embodied TikTok’s mission to encourage creativity and convey pleasure in a very genuine method.”
Uniero created a sequence of adverts with this character, by which a customer support agent is basically trapped inside TikTok.
The brief, light-hearted clips generated massive engagement for the model, and as TikTok notes, the method additionally aligns with the trending behaviors and artistic parts inside the app.
TikTok has additionally shared examples of the highest artistic from a number of areas, which gives some fascinating perspective on key content material tendencies and approaches.
There might be some useful notes of inspiration in there, with a spread of various approaches and methods at play.
Possibly that’ll assist to get you fascinated with how you need to method your TikTok campaigns – you may take a look at all of the TikTok Awards winners for 2022 right here.
