Few would advocate contacting your ex on Valentine’s Day. Topo Chico, nonetheless, leads the minority inhabitants who thinks that reconnecting with a former love on the romantic day will not be solely a good suggestion, however it is best to come bearing presents.
As an example … a complete scorpion.
Beginning at 8 a.m. EST Feb. 10, the laborious seltzer model might be promoting actual scorpions for $6.99 on the model’s website. Customers can enroll now to obtain details about the marketing campaign and different Topo Chico promotions. And so they’re inspired to “examine again quickly for desert-inspired drama.”
The arachnids are ethically sourced and suitable for eating, having been coated in Topo Chico’s signature strawberry guava taste. They are going to be delivered in a heart-shaped field to make the contents much more shocking. Customers who purchase a scorpion, which can be found by means of Feb. 14 whereas provides final, will obtain a 50% low cost on a 12-pack of Topo Chico laborious seltzer bought from Feb. 10-21.
Volt Media is dealing with social media for the marketing campaign, selling it with posts on Fb and Instagram, whereas ICF Subsequent is doing the PR. Topo Chico ran the same effort final yr, delivering cacti for $2.14 that had been additionally meant to assist buyers present their ex how they really feel. The low cost supply was similar.
“As a tough seltzer model that lives to offer the sudden, we’re excited to convey of us a special technique to have fun this historically crimson roses and romance-focused vacation,” model supervisor Alex Ottenheimer, informed Adweek. “Based mostly on the success of our Valentine’s Day Ship Your Ex A Cactus marketing campaign final yr, we needed to go one step additional to create an actual, edible scorpion reward, impressed by our Southwestern roots and signature strawberry guava seltzer taste.
