Understanding the variations between a Digital Asset Administration (DAM) and Product Info Administration (PIM) system is important for companies searching for to prepare and optimize their product catalogs.
Companies typically obtain conflicting recommendation about which software program to implement, resulting in confusion about every system’s distinct capabilities and distinctive makes use of.
What’s a DAM System?
DAM covers a complete means of storing, cataloging, and managing a enterprise’s digital sources.
When an organization is managing a considerable quantity of photos, movies, audio, and information shared throughout a number of channels and platforms, a DAM system might be invaluable in sustaining management of digital supplies to make sure model consistency. Though many firms are on this scenario and would profit from a DAM, the necessity for a DAM resolution extends past companies that promote merchandise.
What’s a PIM System?
PIM is a software designed to handle, manage and centralize all of the digital information and product content material of firms that promote merchandise by means of on-line or offline channels, together with:
- Ecommerce websites
- Marketplaces
- Social media
- Cellular apps
- Printed catalogs
PIM is powered by the data offered by the corporate’s Enterprise Useful resource Planning (ERP) and infrequently shops information within the cloud, much like some cloud-based DAM programs.
A PIM is chargeable for enhancing and enriching content material throughout all channels the place merchandise are bought. It synchronizes all related sources to the merchandise, similar to:
- Photos
- Descriptions
- Textual content translations
- Classes
- Fields
- Households
- Movies
In essence, PIM ensures that an organization’s info and product content material is well-organized, up to date, error-free, and saved in a single centralized supply of reality with clear information possession. This information consistency has a optimistic influence on visitors and enhances gross sales conversion charges.
Uncover our in-depth information to PIM right here.
Do you want each a PIM and a DAM System?
The necessity for each a PIM and DAM system is determined by the precise wants of your organization. Each programs are distinct and serve totally different functions, making them non-replaceable and never mutually unique.
A PIM system focuses on organizing and managing all product attributes, together with however not restricted to:
- SKUs
- GTIN numbers
- Photos & Movies
- Translations
- Geographical or industry-specific regulatory necessities
- Advertising and marketing campaigns
It’s an indispensable software for firms concerned in cataloging and promoting merchandise, because it automates processes and ensures high-quality content material administration that can not be achieved manually.
However, a DAM system isn’t particularly catered for product info. It’s designed to prepare supplies unrelated to merchandise however related to different firm departments, advertising efforts, and branding initiatives.
If your organization’s main exercise is cataloging and promoting merchandise, a PIM system is crucial for centralizing and optimizing your product catalog. Nevertheless, for those who don’t promote merchandise however deal with a considerable quantity of digital information for different functions (e.g. social media, consumer occasions) a DAM system can be an acceptable resolution.
Utilizing a DAM and PIM system along side each other is feasible; a PIM manages product content material whereas a DAM takes care of different company supplies.
With regards to efficient and optimized information administration for ecommerce, a PIM is a perfect resolution. Get began with a 30 day free trial and a customized demo of Gross sales Layer PIM.
