Open supply software supplies privacy-forward method to collaborating with companions
REDMOND, Wash. — As a part of its rising open supply initiative to equip the event and information group with useful information toolsets, Versium, a number one information know-how firm, right this moment introduced it has launched File Hasher – a free software that hashes and saves first-party information to make sure privateness when working with third-party distributors. Versium’s File Hasher is a privacy-forward method to working with buyer information that optimizes for identification decision – each inside and outside of information clear rooms.
Information clear rooms have materialized as an answer amid tighter information privateness rules, the place combination information from walled gardens or different distributors is mixed with first-party information from advertisers to glean insights about advert efficiency. Nonetheless, information clear rooms could be value prohibitive, and there may be at the moment no straightforward or safe approach for advertisers to share information with third events who aren’t leveraging the know-how but. If an advertiser needs to add goal audiences to an information augmentation platform, they’ve to decide on between sending uncooked information or not sending it in any respect.
Versium’s File Hasher is a free software that performs fundamental information hygiene after which hashes a file. First-party information components that require an extra layer of safety – equivalent to electronic mail addresses, names, telephone numbers and extra – are then hashed and could be shared while not having to undergo an information clear room. File Hasher runs in an internet browser like Chrome, Safari, Edge and Courageous, 100% offline and with out a community connection. As an additional benefit, hashed information will also be utilized in information clear rooms for walled gardens like Google and Meta.
“The emergence of privateness rules has led to growing considerations in regards to the safety of transferring and sharing first-party information,” mentioned Kevin Marcus, CTO, Versium. “Versium’s File Hasher simply standardizes and hashes a file in your laptop and saves the output for use by any variety of third events, so PII by no means leaves the consumer. With this hashed information, advertisers can leverage viewers matching with any variety of distributors to know how their campaigns are performing. When the seller additionally makes use of File Hasher, the matching is constant because of the standardization in cleaning, which higher helps constant matching from supplier to supplier.”
Versium’s suite of options powered by its identification decision and insights engine can be appropriate with the hashed output from File Hasher. Advertisers can leverage Versium REACH to match hashed fields different suppliers are unable to deal with and match – equivalent to deal with, telephone quantity and extra. File Hasher mixed with Versium REACH is optimized for matching hashed information to create straightforward identification graph traversals.
Versium empowers companies with the information instruments and insights they should win prospects. Its proprietary identification graph and information know-how platform assist entrepreneurs higher establish, perceive and attain their ultimate buyer, each time. To entry these new open supply instruments, go to Versium’s Open Supply hub.
About Versium
Versium is an information know-how firm that allows B2B and B2C entrepreneurs to higher establish, perceive and attain their ultimate prospects throughout a number of digital contact factors and advertising and marketing channels. Versium’s industry-leading identification decision and insights engine powers a set of options that assist entrepreneurs significantly enhance their attain by as a lot as 5X. Versium’s proprietary information property embrace over 2 billion contact factors and over 2 trillion insights attributes, creating the {industry}’s richest B2B2C identification graph and information know-how platform that empowers entrepreneurs to win prospects. For extra info, please go to https://versium.com.
