Germany-based Vorwerk is honoring its roots and marking a major milestone in its firm historical past, celebrating 140 years of success and innovation. The corporate was based in 1883 as a carpet manufacturing unit however started producing items from its machine workshop, like gramophone motors, in 1909.
With the invention of the radio marking gramophones out of date, the corporate pivoted to family home equipment in 1929, reworking its gramophone motor right into a vacuum cleaner motor. This innovation created a studying curve for purchasers and the corporate discovered that its Kobold vacuum cleaners had been finest demonstrated by means of the direct gross sales mannequin.
Via the transition to this direct-to-consumer construction, and the enlargement of its product checklist and the opening of further worldwide markets, the corporate now operates in additional than 60 international locations and employs 9,000 staff, with 100,000 gross sales advisors in its neighborhood. In 2021, Vorwerk generated consolidated gross sales of $3.67 billion.
