Adobe’s media overview concluded this week with its choice to separate its roughly $500 million international b-to-c media enterprise between WPP and Publicis Media. The holding corporations will co-operate a brand new international middle of excellence to service the account.
GroupM company Wavemaker not solely retained Adobe’s Americas enterprise spanning the U.S., Latin America and Canada, however expanded its purview. Beforehand targeted on model advertising initiatives, Wavemaker now manages Adobe’s full-funnel technique.
The Americas enterprise alone is value $185 million, based on an RFP letter Adobe despatched to businesses final August that Adweek later obtained.
