The continuing acceleration of digital and competitors on-line has continued to intensify prospects’ expectations across the expertise they obtain, notably round personalised and seamless shopping for journeys.
Buyer engagement powered by personalised experiences has lengthy been key to driving essential outcomes, together with constructing loyalty and long-term retention, buyer lifetime worth and extra.
This webinar will draw on key tendencies and findings from Econsultancy’s new Personalisation Greatest Follow Information, and can look at:
- Tendencies impacting personalisation and the case for personalisation
- Key enabling pillars of an working mannequin for personalisation
- Methods and ways for delivering personalisation
- steadiness personalisation priorities
