With a power-packed agenda, the occasion was all about bringing the neighborhood collectively and saying “thanks” to all our purchasers and companions who’ve supported us all through the years.
Companion energy hour
The day kicked off with a ‘accomplice energy hour’, unique to our accomplice community. Ian Tilson, Head of Partnerships APAC, welcomed our companions, adopted by a presentation from Steve Shaw, Chief Product & Know-how Officer on our accomplice roadmap.
The accomplice energy hour additionally featured an AMA panel moderated by Daniel Lengthy, Partnerships Supervisor ANZ, Dotdigital.
The panel included members of the Dotdigital management staff:
- Milan Patel, CEO
- Steve Shaw, Chief Product & Know-how Officer
- Rohan Lock, Regional Director APAC
- Cheryl Embery, Head of Buyer Success APAC
- Ian Tilson, Head of Partnerships APAC
The Dotties APAC awards
We couldn’t consider a greater strategy to say “thanks” to our companions and purchasers, than with a Dotties awards night.
There have been 12 consumer awards and a pair of accomplice awards up for grabs in a spread of classes. We had been blown away once we acquired greater than 130 submissions for this 12 months’s Dotties APAC. It was nice to see some unbelievable entries come by.
Buyer awards
Greatest data-powered marketing campaign
Winner: Wittner, for its ‘Discover our Outlet clients!’ marketing campaign.
Everyone knows Knowledge is king. Wittner’s marketing campaign was really data-driven and knowledgeable by precious buyer insights. It used knowledge tagging, intuitive segments, and dynamic content material that had been backed by their spectacular use of information.
Most superior automation campaigns
Winner: Lyre’s Spirit Co., for its ‘Booze-free month’ marketing campaign and Lowes for its ‘browse abandonment automation’ marketing campaign.
Lyre’s “Booze-free month” marketing campaign was very spectacular and was created for these going sober for the “Dry Months” The marketing campaign successfully used the Dotdigital platform for its strong triggered automation and had the proper steadiness of SEM, paid social and natural posts.
Lowes’s browse abandonment automation marketing campaign efficiently leveraged product suggestions and final browsed blocks to successfully re-engage clients.
Best cross-channel marketing campaign
Winner: Godfreys, for its ’90-Hour Sale’ marketing campaign.
A real definition of cross-channel advertising and marketing, the ‘90-Hour Sale’ marketing campaign moved past simply e mail and seamlessly used a number of channels to drive buyer engagement in addition to on-line and in-store gross sales for the model producing excellent outcomes.
Excellent e mail artistic
Winner: nightfall, for its collaborative marketing campaign with ‘Streets Ice Cream’
The marketing campaign successfully promoted nightfall’s collaboration with Streets Ice Lotions. The colourful e mail not solely showcased creativity and powerful model messaging but additionally was visually interesting and inspired click-throughs driving buyer engagement.
Accountable advertising and marketing award
Winner: Adorn Cosmetics, for its ‘Eco refill program’.
Adorn’s eco refill program deeply resonated with one in every of Dotdigital’s pillars – Sustainability. To advertise their refill program, Adorn used Dotdigital to ship post-purchase emails to clients who’ve bought a refillable product.
Most partaking marketing campaign by a B2B enterprise
Winner: Signet, for the shopper success story marketing campaign with ‘Metcash’
We liked Signet’s marketing campaign that showcased how they helped Metcash save prices and cut back single-use plastic. The marketing campaign got here alive by an animated GIF, had clear messaging, and confirmed a excessive fee of engagement from B2B viewers.
Most partaking marketing campaign by a B2C enterprise
Winner: Zanui, for ‘Deal of the day’ marketing campaign
The “Deal of the day” marketing campaign displayed wonderful creativity. We liked how Zanui used a number of channels and instruments to push the brand new deal of the day by Instagram tales, touchdown pages, and day by day newsletters.
Greatest-performing marketing campaign by an ecommerce enterprise
Winner: BlackMilk Clothes, for ‘Welcome sequence’ marketing campaign
We had been so impressed by BlackMilk Clothes’s welcome sequence marketing campaign! It was not solely visually placing but additionally geared toward bettering buyer expertise and operational efficiencies. We liked the best way they crammed the information gaps with a desire heart.
Most inspiring marketing campaign by a not-for-profit enterprise
Winner: Amaze, for ‘Autism@VicParliament invite’ marketing campaign
The marketing campaign was a real testomony of an important initiative and commemorated the milestone of partnering with the Victorian Authorities. The intent and model messaging had been clear, and the marketing campaign achieved sensible outcomes.
Staff awards
Rising star (the marketer of the 12 months)
Winner: Nurulhuda Zahairi, Sasha’s High-quality Meals
Huda is a real celebrity. Her onerous work, adaptability, and tenacity in overcoming skilled challenges and navigating an unsure time throughout COVID, displayed sheer excellence, initiative, and a drive to study. We had been impressed with how she educated herself on Dotdigital and used the platform effectively.
Staff of the 12 months
Winner: Signet, for smashing the KPIs, conducting the unachievable
A well-deserved win certainly. The passionate dream staff has achieved some nice outcomes together- be it revamping the workspace, smashing the KPIs, or launching a complete new model. The staff’s wonderful accomplishments are proof that TEAMWORK makes DREAMWORK.
Dotdigital buyer champion APAC
Winner: Adorn Cosmetics, for ‘Liptember’ marketing campaign
The Liptember marketing campaign supported an important trigger and raised cash for girls’s psychological well being. We liked how Adorn Cosmetics used Dotdigital to its full potential- be it viewers segmentation, deserted browse monitoring or Fb adverts retargeting.
Companion awards
Companies accomplice of the 12 months APAC
Winner: Overdose
For the second 12 months in a row. Overdose has been a dedicated accomplice to Dotdigital this 12 months. The staff’s fixed assist has helped us obtain our shared targets.
Know-how accomplice of the 12 months APAC
Winner: Lexer
Lexer staff’sunparalleled assist and options helps us drive our joint initiatives and develop sturdy collectively.
Social picture contest
Final however not the least, the staff had a photograph contest operating all through the afternoon, the place the company needed to click on their finest image throughout the occasion and publish it on social channels, and tag Dotdigital. Three fortunate winners that acquired the Dotdigital branded Martini bins had been:
- Carina Anderson, Head of Strategic Partnerships & Optimisation, Bare Wines
- Joel Sanders, Gross sales, and Advertising Supervisor at Aligent Consulting
- Christine Rodrigues, Strategic Partnerships, Commerce & Content material, APAC, Adobe
The staff had a tremendous time networking, listening to our superb audio system, and loads of laughs (as we assured) and we hope to see you all once more subsequent 12 months. Final however not the least, thanks to our superb sponsors Adobe and ShipStation and occasion companions NRA and Retail World.
