WPP’s Wavemaker has gained practice and coach reserving service Trainline’s media technique and planning account for the UK, Italy and France. Trainline describes itself as a platform today.
The account contains social media, addressable TV, digital audio, out of residence (OOH) and digital out of residence (DOOH), in addition to digital, radio and influencer partnerships.
Trainline head of brand name advertising Elly Collingwood says: “Wavemaker’s unrivalled native information backed up by actionable insights and a stable international media community gave us the arrogance that they had been the accomplice for us. We sit up for working with them to launch an thrilling new media marketing campaign that firmly positions us because the primary alternative for journey.”
Wavemaker COO Katy Lee says: “As quickly as we met the Trainline workforce, we knew that we had shared values. Now greater than ever, these travelling throughout Europe have gotten acutely aware of the impression local weather change is having on our world. Persons are in search of greener alternate options in all points of life, however particularly their chosen modes of transport. We’re excited to get transferring on the creation and supply of a media marketing campaign that has a optimistic impression and modifications travellers’ behaviour.”
