LiveIntent and Xandr’s relationship is increasing from an SSP accomplice to collaboration throughout information and id
NEW YORK — Xandr and LiveIntent have introduced that the businesses are extending their relationship by bringing new information and id choices to market. LiveIntent is launching over 15 unique information segments constructed with LiveIntent’s licensed information and its proprietary machine studying fashions within the Xandr Knowledge Market. The alliance may also allow mutual purchasers to onboard their very own first-party viewers segments onto Xandr Make investments, Xandr Monetize and Xandr Curate platforms straight. This collaboration will allow each Xandr and LiveIntent to assist manufacturers attain audiences in premium contexts all through the open internet, successfully driving development by means of a brand new email-identity based mostly channel.
“LiveIntent has been a key accomplice for Xandr – with the connection relationship again to 2009. We’re excited to have the ability to broaden past this and supply new information and id choices throughout all of our platforms and market, particularly because the id dialog continues to evolve throughout the {industry}”
Xandr and LiveIntent’s collaboration has expanded into a number of pillars of cross-enterprise id with first-party viewers information onboarding and activation being a precedence, both straight by means of the Xandr platform or the mutual accomplice of InfoSum. By working with InfoSum, Xandr and LiveIntent have been capable of shield the safety and privateness of knowledge utilizing InfoSum’s safe information clear room. This relationship gives InfoSum purchasers with a turnkey resolution for onboarding first-party information straight into Xandr’s purchase and sell-side platforms by means of LiveIntent with out bodily sharing or transferring the info itself, thus maximizing privateness and efficiency.
“InfoSum is proud to accomplice with Xandr and LiveIntent to unlock the complete potential of first-party information in a privacy-first world,” mentioned Lauren Wetzel, chief working officer, InfoSum. “Rooted in our perception that leading edge viewers and id options may be executed with out ever sharing or transferring information – this relationship allows risk-free information collaboration at scale. Whereas we imagine our collective options will profit all enterprises and industries investing in unlocking the worth of their information, we’re excited to work collectively to unravel important challenges throughout rising verticals similar to retail media, streaming audio, gaming and extra.”
Moreover, LiveIntent will leverage Xandr Curate to launch data-driven personal marketplaces. LiveIntent will assist its writer purchasers construct their very own curated marketplaces to unlock new, self-service income streams by packaging invaluable writer audiences with premium, omni-channel provide accessible within the Xandr Market as PMPs. As well as, LiveIntent will construct and launch its personal proprietary PMPs, bringing LiveIntent’s viewers and id capabilities and Xandr’s Market to any demand-side platform (DSP) the client chooses.
“LiveIntent has been a key accomplice for Xandr – with the connection relationship again to 2009. We’re excited to have the ability to broaden past this and supply new information and id choices throughout all of our platforms and market, particularly because the id dialog continues to evolve throughout the {industry},” feedback Doug Hurd, head of company technique and enterprise improvement, Xandr.
“Entrepreneurs have invested untold assets into constructing their very own proprietary IDs so as to have the ability to carry out people-based advertising now and sooner or later. Collectively, with Xandr, we’re servicing these manufacturers,” mentioned Jon DeGennaro, LiveIntent SVP, information options and strategic partnerships. “We constructed our resolution as a approach to connect with the ecosystem on a buyer’s phrases. By extending our relationship with Xandr, we’re capable of additional our outreach to wherever persons are current and paying consideration: throughout platforms, channels and units.”
ABOUT XANDR
A enterprise unit inside AT&T, Xandr powers a world market for premium promoting. Our data-enabled expertise platform, encompassing Xandr Make investments, Xandr Monetize and Xandr Curate, optimizes return on funding for each patrons and sellers. For greater than 143 years, AT&T has used information and expertise to tell and enhance the buyer expertise.
About LiveIntent
LiveIntent, one of many world’s largest people-based advertising platforms, connects 2,500 publishing and promoting manufacturers with over 200MM verified individuals each month throughout all kinds of media. With the anonymized e-mail deal with on the middle of its industry-leading id graph, LiveIntent gives manufacturers with options that assist them monetize, purchase, and retain actual individuals, even the place cookies don’t work. LiveIntent enriches a manufacturers’ information, making it attainable for them to deepen their understanding of their audiences, and extra successfully market to individuals wherever they’re current and paying consideration. LiveIntent is residence to over 160 individuals worldwide with places of work in New York, Berlin, and Copenhagen.
About InfoSum
InfoSum is the world’s main information collaboration platform and the one safe information clear room, empowering firms to ship higher buyer experiences whereas prioritizing buyer privateness. InfoSum allows protected connections between a number of events to unlock the complete potential of their buyer information with out threat of publicity or misuse. InfoSum not solely prioritizes client privateness, however enhances it with patented, non-movement of knowledge expertise to create essentially the most protected, most linked, and most accessible information collaboration community.
InfoSum was based in 2016 with a imaginative and prescient to attach the world’s information with out ever sharing it. The corporate has a number of patents, defending its invention of the ‘non-movement of knowledge.’ InfoSum is predicated within the US, UK, and CE, with places of work throughout Europe and North America. The corporate is poised for continued development following a Collection B funding in August 2021, and a quickly increasing shopper base.
Learn extra at www.infosum.com.
