With an additional dozen pending, Yieldmo’s patents cowl omnichannel artistic format know-how and machine-learning pushed stock curation and scoring, and highlights the distinctive worth the corporate delivers to the advert trade
NEW YORK — Yieldmo, the sensible promoting trade that differentiates and enhances the worth of advert stock for patrons and sellers, has introduced its newest patent, for its Good Curation know-how. The corporate now holds a complete of twenty-two patents, with greater than a dozen further pending; eighteen are utility patents that defend Yieldmo’s means to seize proprietary consideration.
“We’re actually pleased with being awarded this newest patent, and our rising portfolio of patents exhibits our dedication to being a forward-thinking tech firm fixing the issues confronted by customers, entrepreneurs, and publishers”
“We’re actually pleased with being awarded this newest patent, and our rising portfolio of patents exhibits our dedication to being a forward-thinking tech firm fixing the issues confronted by customers, entrepreneurs, and publishers,” commented Mike Yavonditte, Founder & CEO, at Yieldmo. “To resolve these issues, highly effective know-how is required. Good Curation, together with our different options, allow us to supply a wiser trade and assist us seize extra alerts for advertisers and types in a privacy-friendly method, in addition to curate stock and ship superior artistic experiences.”
Yieldmo’s patents cowl omnichannel artistic format know-how – on video, native, show, and CTV – and machine-learning pushed stock curation and scoring. By securing these patents, Yieldmo ensures its total worth chain is protected and proves its foundational know-how funding.
One in all Yieldmo’s most up-to-date patents is for its Good Curation know-how, which covers curating and scoring impressions primarily based on very granular attributes, and predicting which sorts of impressions will result in higher outcomes, all with out reliance on cookies or distinctive user-level identifiers. Good Curation utilises proprietary, privacy-compliant alerts that assist predict efficiency – consideration alerts, like gestures, curiosity, and visibility, and environmental alerts, like situational and timing – all collected by Yieldmo. Good Curation harnesses this information and curates stock in actual time to maximise outcomes akin to CTR, video completion fee, viewability, and conversions.
About Yieldmo
Yieldmo is an promoting know-how firm that operates a wiser model of an trade that differentiates and will increase the worth of advert stock for patrons and sellers. We seize and interpret distinctive, privacy-compliant, predictive alerts that improve engagement, and use that information to curate stock in real-time by means of machine studying and optimization. We floor the best performing stock for advertisers, which in flip will increase monetization for publishers.
