Is TikTok taking up the world? With over one billion month-to-month energetic customers, it undoubtedly appears like this video-based social networking platform has reached world domination standing. In case you haven’t joined in but, it’s time to get on board.
We’ve gathered up a listing of one of the best TikTok ideas and methods: suppose getting views, growing engagement, monitoring feedback and utilizing TikTok Stay. Positive, TikTok is taking up the world — however now it’s time for you to take over TikTok.
Obtain our Social Developments report to get all the information it is advisable plan a related social technique and set your self up for achievement on social in 2023.
TikTok ideas and methods for 2023
1. Begin with a hook
TikTok strikes quick. In case you don’t seize a viewer’s consideration straight away, you danger dropping them to whoever is subsequent on the infinite scroll.
When making a video on TikTok, begin with a hook: ideally, the primary second or two will reel in your supposed viewers. You are able to do this by means of audio or visible means.
For instance, the make-up tutorial beneath exhibits the textual content “Make-up Placement Ideas for Glasses Wearers” proper from the beginning. There’s no ready to see what the video can be about; as an alternative, the TikTokker introduces the topic straight away, supplying you with a motive to stay round and see what the recommendation is.
@stxph.h I’ve been sporting glasses for over 10 years and these @JINS Eyewear glasses are one of the snug, light-weight ones I’ve tried! #sponsored #jinseyewear #jinsxigari #makeupforglasses #makeuptips #makeuphackseveryday
Right here’s one other instance from a chef. They begin off the video with “Right here’s a trick I realized from working in kitchens” and present a grimy pot. The chef isn’t giving something away, however a viewer in a short time learns what the video is about and why they need to hold watching (everybody loves a cleansing hack).
@abbyinthegalley Little Chef Ideas #ideas #hack #kitchenhacks #caramel #tiktokchef #littlechef #tiktokfood #fyp #fypシ #foryou #straightforward
On TikTok, feedback are king (sorry, that’s a lie—technically, Lewis Capaldi is king, however extra on him later). The extra feedback you get on a video, the extra seemingly TikTok’s algorithm will favour it, that means extra folks will see your content material.
There’s plenty of methods to get feedback in your TikTok, however the easiest technique (and actually, the best technique to get something you need) is to only ask.
For instance, Dylan Mulvaney made a TikTok asking for follower’s recommendations for a Halloween costume. She received fifty thousand concepts — that’s sufficient to decorate up in costume day by day for 136 years straight, when you’re counting.
@dylanmulvaney Day 207- HALLOWEEN COSTUME HELP!!! #trans #halloween #costume
3. … and reply as many feedback as doable
One other approach to get extra feedback on TikTok? Make them your self. Replying to the feedback you get by yourself TikToks is sweet for the algorithm, plus it helps to ascertain a extra real relationship together with your viewers.
With 3.6 million followers, TikTokker @erikatitus may simply ignore the feedback flowing into her movies—however she replies usually, growing her engagement and likewise making her followers really feel liked.
@erikatitus lol
Figuring out that the creator is more likely to reply is an efficient incentive for viewers to depart feedback, too. Which brings us to:
On the subject of incentive to remark: one among TikTok’s most unusual options is creators with the ability to make movies that reply to a particular remark. The truth is, some TikTokkers have constructed their following based mostly off of audience-requested authentic movies — like @poppincandy official.
@poppincandyofficial Reply to @ash3r_fl00f5 🍉WATERMELON MIX!🍉 #fyp #fypシ #foryoupage #watermelon #inexperienced #purple #asmr
This model makes most of its Tiktoks within the type of a reply. It’s a fantastic technique for engagement: their movies get a ton of feedback, all from customers hoping to get a reply.
It’s difficult to maintain monitor of your whole feedback, particularly when you don’t wish to be on-line 24/7 (ah, the last word aim).
To ensure you don’t miss something, use Hootsuite Streams to observe TikTok feedback. You may view, delete, and reply to feedback from inside the Hootsuite platform.
5. Put up on the proper time
Do you know that there are optimum instances to publish on TikTok? One of the best time to publish is when most individuals are going to be actively scrolling, as a result of TikTok hardly ever exhibits movies which are greater than every week or so previous. That point varies relying on day of the week: 9:00 p.m. is a good time to publish on Monday, however not on Saturday.
Okay, so we discovered that 7:00 a.m. on Sunday is an efficient time to publish—does that imply you need to work on the weekend? Fortunately, no: you need to use instruments like Hootsuite’s publish scheduler to arrange your content material forward of time, and assure a video will go reside when it’s almost definitely to get quite a lot of views.
6. Study out of your successes (and errors)
Take note of your TikTok analytics. See which sorts of movies are probably the most profitable and attempt to recreate that success. This isn’t to say you shouldn’t experiment with content material or quit on a technique that doesn’t go viral—it is best to make content material you are feeling keen about, it’s not all concerning the numbers.
Nonetheless, when you’ve struck gold, attempt putting it once more. For instance, when you discover out that your viewers goes bonkers (and provides you over 400,000 likes) due to your shockingly correct Kardashian impression…
@_angelomarasigan Replying to @:/ mmyeah… #kardashians #kuwtk #realitytv #realitytvclips #comedytrending
…it is best to attempt that Kardashian impression once more. Possibly even begin taking person’s requests for iconic strains (and who is aware of, maybe hit 2.1 million likes).
@_angelomarasigan Replying to @mjpsbucket that is one among my fav quotes from Kim 🤣 #kardashians #kuwtk #realitytv #realitytvclips #comedytrending
To get probably the most out of your TikTok metrics, use Hootsuite to research your efficiency. It’s the best approach to see what’s working and what’s not.
[screenshot of Hootsuite TikTok analytics page would be good here!]
7. Discover your area of interest
That is the type of recommendation you’ll get in virtually any social media-related weblog publish: discovering your area of interest (and the group of customers who love that area of interest) is essential to establishing your private model, whether or not you’re utilizing TikTok for enterprise or simply for enjoyable.
The narrower your area of interest, the extra particular your viewers can be: so don’t be afraid to get actually particular. For instance, this creator has earned over 320,000 followers for making meals in an electrical lunchbox. Their content material is immediately recognizable, they usually’re identified for that area of interest content material.
@timetoletergo Altering my title and leaving the nation earlier than the Italians see this ✌️🤫 It was price it 💯 #YellowstoneTV #ChevyEVSongContest #cookingatwork #electriclunchbox #timetoletergo #lasagna #fypシ
8. Use trending sounds
In case you’re ever caught in a TikTok rut, one of the simplest ways to get inspo for brand new content material is to scroll by means of the platform your self. See what sounds are trending and what people are utilizing them for, and take into consideration how one can put your personal twist on them — and we’re not (simply) speaking about making lip-sync movies.
Meghan Trainor’s “Made You Look” was massive on TikTok in late 2022: there’s over 1.7 million movies made utilizing that audio clip, and the dance blew up a lot that Trainor herself made a TikTok doing it.
@meghantrainor Loving all ur movies to #madeyoulook 💖🥹😭🫣🙏💖
Of the 1.7+ million TikToks utilizing that sound, one of the best ones are the movies that present the TikTokker’s distinctive persona—like these builders, who won’t be fairly as glamorous (or rhythm-aware) as Trainor however have that basically genuine vibe that the TikTok viewers loves.
@sjrbuildingsolutions0 #sjrbuildingsolutions #fyp @meghantrainor
9. Soar on developments
Not all developments are based mostly on audio — there’s additionally challenge- and game-based developments, that are a good way to include some lighthearted enjoyable into your content material. Merely utilizing voice filters is rising as an enormous TikTok development, and a few people are combining the voice filters with different developments (double whammy).
@greenybeany420 received him #littlefroginmyhand
10. Hold it quick and candy
Modifying TikToks is an artwork in itself, however for probably the most half, you’ll wish to keep on with quick, snappy clips, a.okay.a. hold the viewer’s consideration by all the time giving them one thing new to take a look at. This seemingly means reducing out fairly a little bit of content material in an effort to present probably the most motion, and even dashing sure clips up. It may be troublesome to distill your work right down to just some seconds, however that’s the type of video that reels viewers in.
@nami._.artist 🌼🌼✨✨🎨🎨 #namiartist #xuhuong #fanart #speedpainting #artwork #acrylicpainting #fpy
An excellent instance of this are the TikToks that visible artists make: lots of them reduce collectively clips of their course of, displaying their viewers quick snippets of their work and the way a challenge goes, step-by-step. The precise artwork would take for much longer, after all, however reducing it into extra digestible items is one of the simplest ways to maintain a web-based viewers engaged.
11. Experiment with new types of movies
TikTok is all the time altering—the sorts of movies that went viral in 2020 are completely different from the sorts of movies which are going viral at this time. It’s essential to be consistently experimenting and adapting (and that’s additionally a part of what makes TikTok enjoyable).
Lewis Capaldi (named the King of TikTok by… himself, truly) is an icon on the platform, largely as a result of he’s consistently making an attempt new issues. After the singer teased a brand new love track on TikTok, {couples} began utilizing it to make romantic movies—and Capaldi began stitching these movies displaying how “lackluster” his personal love life is.
@lewiscapaldi
It’s an unconventional approach to promote the track, however it’s additionally refreshing how genuine Capaldi is on the app. And the irony in his video stitches is fairly hilarious. Eyerolling at lovey-dovey {couples} is frequent on TikTok, however doing it to your personal love track is just not.
@lewiscapaldi #duet with @jaronatlas throwing up is my solely second of peace
Make your self simpler to seek out on TikTok through the use of trending hashtags that relate to your content material. This helps the platform perceive what sorts of movies you make, and what sorts of customers to indicate these movies to.
This TikTokker makes quite a lot of content material associated to meals in Sydney, Australia, they usually use hashtags to make that content material extra Search engine optimisation-friendly.
For instance, the video beneath about Woolies (quick for Woolworths, a preferred grocery store chain down underneath) makes use of the hashtags #placesinsydney, #woolies, #woolworths, #wooliesfinds, #woolworthsfinds, #cheapeats, #hashbrown and #sweetpotatohashbrowns.
@adrianwidjy Really easy and handy to only toast this candy potato hash brown! Crispy and yum! Vegan pleasant and for $6.50 a bag. It’s by *Robust Roots* Go test them out! #placesinsydney #woolies #woolworths #wooliesfinds #woolworthsfinds #cheapeats #hashbrown #finds #grocery #haul #sweetpotatohashbrowns #strongroots
In case you’re unsure what sorts of hashtags to make use of, attempt doing a aggressive evaluation of different TikTokkers who’re discovering success in an identical area of interest. Imitate it ‘until you make it!
13. Don’t take your self too critically
Making a profitable TikTok advertising technique is critical work, after all. However a part of the great thing about the platform is that you simply don’t should be historically “skilled” on a regular basis. A whole lot of TikTok customers simply wish to scroll by means of and have fun, and it’s okay to indicate some vulnerability.
Creator Chris Olsen’s charming and relatable sense of humour has garnered an viewers of over 9 million. After his viral success, he’s consistently collaborating with celebrities and attending high-profile occasions, however his content material isn’t all about his achievements. The truth is, he has a complete second TikTok account with many movies strictly devoted to creating enjoyable of himself. It solely makes him extra charming and relatable.
@notolsennchris #duet with @njbuckeye #citiconcertseries
Bonus: 5 ideas for going reside on TikTok
1. Announce the reside earlier than you do it
Generate some hype earlier than you go reside by posting about it on TikTok. Let your viewers know once you’ll go reside and what you’ll be speaking about, to allow them to “attend” in the event that they want to.
Trace: you can even do that throughout a number of platforms: Put up in your Fb, Instagram and Linkedin to promote your TikTok reside.
2. Plan out what you’re going to say
You don’t want a script for going reside on TikTok, however it’s a good suggestion to have a normal plan of what you’re going to be doing. Make your self an overview of speaking factors or stuff you wish to contact on earlier than going reside.
That is particularly essential when you aren’t tremendous snug being on digital camera—having a plan will make you are feeling extra comfortable, and that confidence will come throughout to your viewers.
3. Title your reside appropriately
As a result of your viewers can be part of your reside at any time, it’s essential to test in with them and remind them what the aim of your TikTok is. For instance, a viewer that joins 5 minutes in would seemingly have missed your introduction, and also you don’t need them to scroll away as a result of they don’t know what’s occurring.
Ensure that your complete viewers is on top of things by titling your reside appropriately (for instance, “Educating my canine easy methods to roll over” or “Q&A with a fireworks scientist” in order that viewers instantly know what your reside is about. You may also plan verbal reminders each couple of minutes: simply say just a few phrases to catch up anybody who tunes in late.
4. Thank your viewers
The principle distinction between common TikTok movies and TikTok Stay is that your viewers can work together with you in actual time. Ensure you’re profiting from that by participating with them: acknowledge feedback, reply questions and point out viewers by title when you can.
It’s an efficient technique for making a extra real connection together with your followers, and who doesn’t love a shoutout?
5. Make a name to motion
Your TikTok Stay may be the primary time some viewers are seeing you, and also you don’t need it to be their final. Encourage viewers to comply with you (on TikTok and on different platforms, if in case you have it) and to depart likes and feedback. That’s engagement that may allow you to in relation to TikTok’s algorithm.
You may say your name to motion verbally and even squeeze it into the title of your Stay.
Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you possibly can schedule and publish posts for one of the best instances, have interaction your viewers, and measure efficiency. Attempt it free at this time.
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