After we look again at 2022, it could be remembered as a turning level for AI (synthetic intelligence). At this level, you’ve possible heard of Open AI’s ChatGPT. In case you haven’t, ChatGPT is a pure language processor developed by Open AI that may reply to queries utilizing human language. In different phrases, you possibly can ask it a query or give it a process and it’ll reply in a method that’s largely comprehensible and correct.
As with all different industries, AI will undoubtedly influence the grocery and food and drinks industries in methods which might be troublesome to fathom. The actual promise, or menace, of AI is the speed at which it’s growing. For example, just some months after the introduction of GPT-3, a more recent model, GPT-4, was launched in early 2023. By all accounts, this enhanced model represents a step change in processing energy and displays the speedy tempo at which AI is evolving.
AI’s swift growth brings with it many questions associated to the way it will have an effect on our lives, which many specialists predict will likely be profound.
When it comes to how food and drinks manufacturers relate to customers, there are a few areas the place AI can have a nearer-term influence on how people plan and put together meals, and the way manufacturers interact with customers.
1. AI might help manufacturers develop extra private connections with customers
Coca-Cola presents a major instance of how manufacturers can leverage AI to kind deeper connections with customers. Utilizing GPT-4 and DALL-E, Coca-Cola created a platform referred to as “Create Actual Magic”. As famous, GPT-4 produces human-like textual content from queries and DALL-E produces pictures from textual content. Leveraging these platforms, people from completely different nations had been invited to go to www.createrealmagic.com to provide inventive content material associated to Coca-Cola with AI that integrated content material from Coke’s promoting archives.
Creators had been additionally invited to submit their work for the chance to be featured on Coca-Cola’s digital billboards in London’s Piccadilly Circus and New York’s Time Sq..
This marketing campaign could be considered as a take a look at case for the way manufacturers can use AI to interact customers and deepen their reference to manufacturers. Most promoting campaigns contain prospects being passive recipients of messaging. On this case, AI allowed people to be lively contributors, offering them with instruments to create brand-related content material that additionally presents a way of possession.
2. AI also can assist reply the query, “What ought to I make for dinner?”
Some days, deciding what to make for dinner is likely one of the hardest inquiries to reply. On this respect, Synthetic Intelligence has the potential to be a co-pilot suggesting meal concepts primarily based on completely different standards comparable to weight loss plan, price range, most popular substances, or event. For example, Microsoft’s search engine Bing, which makes use of AI from OpenAI, presents meal planning for example for tips on how to use its AI capabilities. Upon opening up Bing’s chat mode, a advised query is “I have to throw a cocktail party for six individuals who don’t eat nuts or seafood. Are you able to recommend a three-course menu?”
It’s straightforward to check a scenario during which AI will more and more be the supply of meal suggestions, notably for youthful adults who’re already extra prone to depend on on-line suggestions comparable to social media websites together with TikTok and YouTube. One has to surprise, nonetheless, will advances in AI encourage customers to arrange a greater diversity of dishes? It’s troublesome to say, however as AI turns into higher at supplying suggestions on what to prepare dinner and eat, predicting what Canadians need for dinner might develop into more difficult as choices develop into extra expansive.
3. AI’s influence is unsure however profound
The longer term influence of AI on the meals trade stays unsure and we’re possible at first of this journey. What could be stated with higher certainty is AI will influence almost each space of our lives, and types that leverage its potential to attach with customers on each emotional and sensible ranges will likely be higher positioned within the close to and long run.
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