WooCommerce is the world’s greatest commerce platform, with a market share of virtually 37 %.
Positive, we’re not speaking Google ranges of dominance, however it’s 2.5 occasions greater than its nearest rival and has a buyer base of greater than 3.4 million corporations. That’s spectacular, particularly given it’s competing with large names like Squarespace and Shopify.
So WooCommerce is clearly getting one thing proper. However that doesn’t imply you’ll be able to anticipate to launch a WooCommerce retailer then sit back as the cash rolls in. You continue to have to nail your messaging.
To that finish, I dived into Drip’s overflowing e mail archive to pick XX participating, eye-catching, high-converting WooCommerce e mail examples.
On this article, I’ll carry the lid on what it takes to craft extremely efficient e mail advertising and marketing campaigns in your WooCommerce retailer, together with tips about:
- Driving buyer motion by way of behavioral emails
- Utilizing follow-up e mail campaigns to spice up buyer orders
- Constructing a loyal viewers by way of ESG messaging
Sounds good? Then let’s get into it…
7 WooCommerce E-mail Examples
1. Showcase Again-in-Inventory Merchandise
The perfect advertising and marketing is usually devilishly easy.
Again-in-stock emails are a traditional instance. You promote a product that’s so common, it bought out utterly. So it is smart to inform folks about it.
When merchandise get tremendous common, a scarcity of inventory can turn into nationwide information, like when White Claw revealed it was struggling to satisfy demand for its eponymous arduous seltzer.
However you don’t should be interviewed by CBS to capitalize on excessive demand in your hottest merchandise. As a substitute, you’ll be able to merely ship a back-in-stock e mail, similar to lingerie model ThirdLove:
This tactic works nicely as a result of it leverages the product’s shortage.
If shoppers know an merchandise is prone to promote out quick, they’re extra prone to take motion. Why? As a result of we people can’t stand lacking out on factor.
ThirdLove makes this e mail much more compelling by including an above-the-fold low cost code for first-time consumers:
Providing a 20 % low cost on a hard-to-buy product? That’s a recipe for assured gross sales.
2. Immediate Motion With Behavioral Emails
Each ecommerce firm needs to supply the absolute best buyer expertise.
More and more, this implies delivering customized experiences. As many as 36 % of customers—rising to 43 % in households incomes $100,000+ a 12 months—consider retailers ought to do extra to personalize the shopper expertise, in line with Forrester Analysis.
Manufacturers are nicely conscious of this. But the overwhelming majority are nonetheless falling quick, with analysis from Bluecore revealing that simply 12 % of outlets consider they’re really good at delivering customized experiences to clients.
In fact, admitting you may have an issue is step one to fixing it.
Among the finest methods to create tailor-made experiences in your viewers is to ship behavioral emails. These are automated emails which can be laser-targeted to particular person clients based mostly on how they work together together with your merchandise and content material throughout a number of channels, out of your social media accounts to your web site.
The Frye Firm clearly understands the worth of behavioral emails, routinely utilizing them to share customized product suggestions based mostly on clients’ searching historical past:
It’s not arduous to see why this sort of e mail is so impactful. The client who obtained the above e mail clearly preferred that tasteful pair of brown mules sufficient to click on the product web page.
There might be any variety of explanation why they didn’t purchase instantly. A mild nudge—within the type of a well-time behavioral e mail—might be all of the persuasion they require to transform.
And simply in case the shopper in query has completely gone off the thought of proudly owning that individual product, The Frye Firm provides a bunch of different “handpicked” merchandise, every carrying a big low cost:
3. Present Appreciation for Clients With Birthday Emails
Let’s be sincere: all of us prefer to really feel appreciated.
Largely, we wish our family members and colleagues to understand us. But it surely’s additionally good when our favourite manufacturers take the time to achieve out and thank us for our loyalty.
In fact, you clearly recognize your clients. With out them, you actually wouldn’t have a enterprise. However what’s one of the best ways to present it?
One easy however efficient tactic is to ship automated birthday emails to clients, like Anthropologie does right here:
Are we actually received over by manufacturers remembering our dates of beginning? Analysis suggests the reply is a powerful sure.
In accordance with in-depth (if barely previous) evaluation from Experian Advertising Providers, birthday emails outperform promotional emails throughout nearly all e mail advertising and marketing metrics, delivering:
- 481 % larger transaction charges
- 342 % larger income per e mail
- 179 % larger distinctive click on charges
The one metric they don’t overperform on is common order worth—possible as a result of most birthday emails embody some kind of low cost.
Nonetheless, there’s an apparent flaw with birthday e mail campaigns: many people prefer to make plans for our birthdays. And people plans not often contain checking our e mail inboxes.
For that purpose, it pays to comply with up your on-the-day birthday e mail with a reminder e mail a day or two later, similar to ASICS does right here:
This tactic pays dividends, with Experian’s analysis exhibiting that birthday reminder emails ship charge will increase of no less than 20 % throughout open charges numerous metrics—together with open charge, common order worth, and common income per e mail—versus the unique birthday e mail.
4. Increase Orders With Observe-Up Emails
Observe-up emails shouldn’t be reserved in your once-a-year birthday e mail campaigns.
Take into consideration your clients. Suppose how busy they’re. What quantity of your viewers might be checking your inbox on the actual time you ship an e mail?
In the event that they don’t see it instantly, there’s a robust probability it’ll find yourself buried beneath 30 different unopened emails, by no means to be clicked.
For that purpose, it pays to ship follow-up emails any time you’re working an vital e mail advertising and marketing marketing campaign. Figures from Omnisend show the advantages of this method, revealing {that a} three-step e mail collection ends in…
- 90 % extra orders for welcome emails
- 75 % extra orders for buyer reactivation emails
- 63 % extra orders for deserted cart emails
…when in comparison with simply sending a single e mail.
Mavi Denims makes use of this tactic to remind clients about limited-time reductions:
As soon as once more, this method is straightforward however efficient. For those who’re providing a beautiful promotion, it stands to purpose that clients will wish to hear about it. So give them the very best probability of seeing your message by sending no less than one follow-up e mail.
Nonetheless, there’s a wonderful line between following up and bombarding your viewers with a number of undesirable messages.
It’s completely wonderful to ship a follow-up e mail or two to remind folks that your Black Friday sale is coming to an finish, or that your newest must-have product has simply hit the market.
Simply don’t overdo it. For those who comply with up on something and all the pieces, your viewers is shortly going to tune out, lessening the affect of future follow-up campaigns.
5. Show Your ESG Credentials
Not all WooCommerce e mail examples must be overtly sales-oriented.
Positive, you’ve acquired income targets to hit. However bear in mind, lots of people in your mailing listing signed up as a result of they like your model. They take pleasure in your messaging, worth your merchandise, and wish to be taught extra about what you do.
Specifically, many wish to discover out what you’re doing round environmental, social, and governance (ESG)-related points.
Environmental components have turn into more and more vital to shoppers within the wake of the pandemic. In accordance with Mastercard, 62 % consider it’s now extra vital than ever for corporations to behave in a extra sustainable, eco-friendly approach.
Importantly, your clients don’t simply need you to behave extra sustainably; they anticipate you to assist them make extra sustainable decisions too. Analysis from insurance coverage firm Zurich discovered that 75 % need organizations to allow them to be greener—each when making a purchase order, and across the decisions they make extra usually.
Some of the tangible methods to show your ESG credentials is thru your product packaging, as a result of it’s a bodily factor.
If it’s filled with single-use plastics, clients are going to note (and so they’ll possible be dissatisfied). On the flip aspect, when you’re taking steps to cut back the environmental affect of your packaging, it is best to positively shout about it, like enterprise card firm Moo does on this e mail instance:
One phrase of warning on this method: when you say you’re going to do one thing eco-friendly, you’d higher comply with by way of with actual actions.
In an Ipsos survey, 34 % of shoppers revealed they’d researched manufacturers to make sure they’re assembly their sustainability commitments. For those who fall quick, don’t anticipate them to stay round.
6. Level Clients Towards Trending Merchandise
Once you work in ecommerce, it’s your job to remain updated with all the newest developments in your area of interest.
It’s protected to imagine that almost all of your clients don’t have ecommerce jobs. They’re not being paid to maintain a finger on the heart beat of latest tendencies in vogue, tech, or magnificence.
Consequently, it’s simple for them to lose monitor of what’s sizzling (and what’s not). So it’s no shock that analysis from Emarsys revealed nearly one in 5 US shoppers really feel overwhelmed by selection, whereas one in 10 have backed out of a deliberate buy as a result of they had been offered with too many choices.
For that purpose, it pays to level your viewers within the course of the newest must-have merchandise, like Glossier does right here:
This e mail works so nicely as a result of it’s not simply saying: “Right here’s an enormous listing of all our new releases, please purchase them.”
As a substitute, it provides a well timed hook—on this case, the cooler temperatures of the autumn season—to make its messaging extra related, actionable, and useful to clients.
7. Encourage Clients to Refer Pals & Household
For those who’re not already working some kind of referral program, you’re lacking out.
Reality is, shoppers are way more attentive to suggestions from actual folks. In accordance with Matter Communications, 61 % are prone to belief suggestions from a buddy, member of the family, or influencer on social media, whereas simply 38 % are prone to belief suggestions from manufacturers.
However referrals aren’t simply an efficient approach to develop your buyer base; additionally they enable you attain the suitable kinds of shoppers. One examine found that referred clients:
- Are extra loyal
- Generate larger revenue margins
- Present the next buyer lifetime worth
Need to hear the very best information? Referral packages are tremendous simple to determine. You may simply share an e mail encouraging clients to refer their buddies—that’s all there may be to it.
Cruelty-free skincare model Frank Physique will get it proper on this referral e mail instance:
I like how this e mail retains issues easy. There aren’t any sophisticated phrases and circumstances right here—simply the promise of a €15 credit score for each the referrer and the shopper they refer.
WooCommerce + Drip = Extra Loyal Clients
WooCommerce provides entry to a near-infinite provide of buyer information.
Drip brings which means to all these figures, serving to you perceive how loyal your clients are—and what meaning in your backside line.
We make it simple to search out customers who’ve simply found you, or made their first buy, or taken a stable step towards loyalty by inserting their second order.
That helps you outline the sorts of experiences which can be probably to resonate with high-value clients, permitting you to do extra of the stuff that works.
However don’t simply take my phrase for it. See for your self by beginning your 14-day free trial.
