AdsPostX, new Publish Transaction Competitor to Rokt, Pronounces Strategic Partnership with Retail Media Powerhouse CitrusAd
SEATTLE — CitrusAd and AdsPostX introduced a worldwide retail media partnership that empowers retailers to offer related adverts by way of a buyer’s full procuring expertise, to the affirmation web page after they checkout. AdsPostX launched their publish transaction advert platform to convey optionality, controls and adaptability to an area presently led by Rokt.
“We’re excited {that a} class chief akin to CitrusAd has chosen our know-how and our staff to be their publish transaction accomplice. We look ahead to doing our half in serving to their retailers maximize their potential and drive incrementality within the retail media area.”
Jon Nolz, the previous Head of Groupon’s Retail Media community and now CEO of AdsPostX says, “Our firm gives retailers an easy-to-integrate advert platform that drives high-yielding income from advertisers they don’t presently get entry to, on high of offering alternatives to present advertisers. We’re utilizing machine studying to boost a retailer’s procuring expertise after checkout, growing shopper retention and journey frequency, to maintain a retailer’s clients coming again.”
Nolz continues, “We’re excited {that a} class chief akin to CitrusAd has chosen our know-how and our staff to be their publish transaction accomplice. We look ahead to doing our half in serving to their retailers maximize their potential and drive incrementality within the retail media area.”
CitrusAd launched in 2017 and was acquired by Publicis in 2021. With its industry-leading, on-site advert serving platform, CitrusAd supplies know-how and retail media help with retail companions the world over, together with GoPuff, Hy-Vee and Wakefern, highlighting their world footprint and scale. With Epsilon, CitrusAd gives identity-led, off-site promoting that drives site visitors to retailers’ platforms.
David Haase, CEO of CitrusAd Americas says, “We’re at all times searching for methods to innovate and provide one thing new to our shoppers, both constructing ourselves or bringing in companions with know-how specialists of their respective fields. We did our analysis and AdsPostX is an thrilling extension to our capabilities and our a whole lot of worldwide retail companions, offering a brand new monetization instrument for retailers and promoting alternative for manufacturers and advertisers.”
About AdsPostX
AdsPostX is a post-transaction advert platform that delivers personalised gives by way of Nexos, a proprietary concentrating on know-how. Ecommerce companies can improve their retail media providing and generate incremental income by serving endemic and non-endemic adverts on their buy affirmation web page. To be taught extra, go to www.adspostx.com.
About CitrusAd
Based in 2017 by co-founders Nick Paech and Brad Moran, CitrusAd created the primary world-leading, self-serve Retail Media platform enabling retailers to monetize their on-site and off-site digital belongings. By partnering with retailers, CitrusAd now allows manufacturers to launch and evaluation promoting campaigns throughout the total buyer journey in a single single platform and in just some clicks. CitrusAd ranked because the second quickest rising tech firm by Deloitte within the Deloitte Quick 50. CitrusAd was later acquired by Publicis Groupe in 2021 and geared toward bringing the primary unified on-site and off-site self serve platform to market, which it efficiently achieved in July 2022. Business main retailers, in all verticals throughout 30 international locations are leveraging the CitrusAd platform and real-time relevance engine to create a extra personalised procuring expertise and ship better ROI for suppliers. For extra info on the brand new off-site capabilities, go to www.citrusad.com/off-site.
