Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Inventive Marketer of the Yr for the second consecutive yr–the one model to attain this within the historical past of the pageant.
The award, launched in 1992, honors a marketer that has created Lion-winning work over a sustained time period and has “established a fame for producing courageous inventive and progressive advertising options,” in accordance with the pageant.
Finally yr’s Cannes Lions, AB InBev received 49 Lions–together with one Grand Prix, 10 gold, 19 silver and 19 bronze–throughout 10 manufacturers from seven international locations. The Grand Prix was within the Inventive Effectiveness class for Michelob Extremely Pure Gold’s 2021 “Contract for Change” marketing campaign, which supported farmers as they moved into natural farming.
AB InBev has additionally demonstrated that its inventive excellence is driving enterprise progress. In 2018, it set a five-year objective to enhance their inventive advertising and drive natural income for the enterprise. Final yr, it reported an all-time excessive in gross sales quantity, natural progress and improved inventive and monetary efficiency, in accordance with the corporate.
“That is really unprecedented to win such a prestigious award two years in a row,” AB InBev chief government Michel Doukeris stated in an announcement. “It’s a testomony to the creativity of our whole advertising group and the relentless deal with connecting in significant methods with customers.”
AB InBev will obtain the award on the remaining awards present of the pageant on Friday, June 23. It would additionally host a seminar on June 19 about their five-year journey.
“AB InBev has raised the bar as soon as once more and embedded a tradition that ensures continued success is inevitable. This win bucks the development and demonstrates an ongoing dedication to creativity as a driver for progress,” Cannes Lions CEO Simon Cook dinner stated in an announcement.
