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HomeBrandingChange Off the Digital Chaos to Change on the Good Vibes

Change Off the Digital Chaos to Change on the Good Vibes

Disconnect. Inhale constructive power and exhale your entire worries. Detox your self from damaging ideas. Reconnect with your self. Repeat!

Though such a session sounds great, how can one free themselves from all of their troubles when many people are related 24/7? How can we change off the digital chaos and change on the great vibes? Detaching ourselves from work, for instance, doesn’t really feel sufficient. Whereas getting a break from all our emails feels nice, how can we deal with different distractions like notifications, pop-ups, messages, or updates? We’re so used to those actions that we consider them as a part of our lives however have you ever ever seen how they’re stopping us from attaining a Zen-like way of thinking?

Enter MetLife Gulf‘s “Change Off” wellness web site, a digital place that doesn’t deny the existence of the web and of the gadgets we use to remain related however makes use of this world to provide individuals a possibility to benefit from the offline. The monetary service firm’s on-line portal combines the model’s dedication to the holistic life high quality of the purchasers with the ‿and us company’s will to resolve real-life issues by creativity.

The platform emerged as MetLife’s will to sort out web dependancy’s dangerous results that threaten individuals’s wellbeing. As such, the expertise looks like a session of meditation solely that, as a substitute of protecting your eyes shut, you clear your thoughts from worries by taking a journey to a mesmerizing world — nearly hallucinatory — that fascinates anybody, whether or not they search a second of silence or just because they admire cool stuff across the web.

“Over the past twenty years, our telephones have change into increasingly more ubiquitous in our day by day lives,” explains John Thekanady, Head of Digital Advertising, MetLife, Gulf. “However more and more, they’re turning into much less of a software and extra of an extension of our psyche. That’s an issue.” He continues: “Probably the most precious asset of the twenty first century is your consideration. So, to really reconnect with ourselves and do what we love, we first have to study to disconnect from our gadgets, nevertheless briefly.”

“The world is within the midst of a psychological wellness epidemic,” concludes Fadi Yaish, Founder and Chief Inventive Officer at ‿and us. “Partly, this is because of us residing in a hyperconnected world the place individuals’s gadgets are continually barraging them with content material that stops them from being attentive to the issues that matter. There are tons of assets individuals can flip to for assist, however considerably satirically, all these assets are on-line — the place many individuals’s issues began within the first place.”

Trustworthy to its title, the Change Off expertise works solely when customers change their web off, offering them with lovely meditation-like movies to raise their spirit. So, disable your WiFi and information and prepare to take this (nonetheless digital) path to Nirvana which you’ll obtain both on cell or PC, as it really works on each gadgets.


Consumer: MetLife Gulf

Company: ‿ and us

Founder: Fadi Yaish

Senior Artwork Director: Saymon Medeiros

Inventive Tech Director: Diogo Borges

Senior Copywriter: Steve de Lange

Design Director: Giovanni Borde

Manufacturing: Serena Chemaly

Model Supervisor: Lama Halimeh

Movement Designer: Soheil Magdi



Music & Sound: Toro Áudio

Illustration: Pedro, Papel & Bezouro Estúdio



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