Crayola, dentsuMB, and Golin PR’s “Coloration Your self into the World” gained the Iridium Effie and was named the best marketing campaign on this planet on the second annual World Better of the Greatest Effie Awards. (Unsure what iridium is precisely however little question it’s helpful.)
The work additionally gained the World Grand Effie Award within the Product/Service Launch class, and beforehand gained a Gold Effie within the 2021 Effie Awards US competitors.
The 2022 competitors was open to 2021 Gold and Grand Effie winners from all regional and nationwide Effie Awards applications around the globe. Out of 60 World Grand contenders, 12 emerged as World Grand Effie winners.
Effie Worldwide CEO Traci Alford says: “The World Better of the Greatest Effies are simply that. They signify the easiest of our business globally. Not solely have this 12 months’s World Grand winners confirmed themselves to be efficient throughout Effie’s framework and achieved high recognitions regionally, however they’ve continued to impress and encourage international juries via two aggressive rounds of evaluate, proving that their concepts transcended borders.”
World Grand Effies had been awarded to:
· Model Expertise-Companies: Sphera Group’s KFC and McCann Worldgroup Romania “Killer Reductions,” with UM Romania and Golin Romania
· Client Items & Telecom: Spark New Zealand’s Skinny and Colenso BBDO “Friendvertising,” with PHD Media, Platform 29, Good Oil, and Liquid Studios
· Finance: United Industrial Financial institution and ACI Logistics’s UCash & Shwapno and Gray Promoting Bangladesh “Venture AgroBanking”
· Meals & Beverage: AB InBev’s Cerveza Victoria and Ogilvy Mexico “Icnocuícatl,” with Media Monks Mexico, Mediacom Mexico, draftLine Mexico, and Trendsétera de Mexico
· Authorities, Institutional & Recruitment: New Zealand Authorities and Clemenger BBDO “Unite Towards COVID-19,” with OMD New Zealand
· Media Concept / Innovation: Tinder and 72andSunny Los Angeles “Swipe Evening” with M ss ng P eces, Cabin Enhancing Firm, Q Dept, and MPC
· Optimistic Change: Environmental – Manufacturers: Reckitt-End and Havas Turkey “Water Index,” with Bee Istanbul, 3 Dots, Circus, and Cora Communications
· Product/Service Launch: Crayola, dentsuMB, and Golin PR “Coloration Your self Into The World,” with Subvoyant
· Eating places: Burger King and INGO Stockholm “Moldy Whopper,” with DAVID Miami and Publicis
· Sustained Success – Merchandise: Beam Suntory Australia’s Canadian Membership and The Monkeys “How long-term model constructing led to the three most profitable years in Canadian Membership historical past”
· Sustained Success – Companies: NRMA Insurance coverage and The Monkeys “How dedication to model constructing drove one of many market’s biggest comebacks”
· Transportation, Journey & Tourism: Enterprise Iceland, SS+Okay, and M&C Saatchi Group “Seems Like You Must Let it Out,” with Peel Iceland, M&C Saatchi Discuss, M&C Saatchi Sport & Leisure North America, and Skot Productions
World Multi-Area Effie Winner
World Effie Award winners for the 12 months’s only advertising and marketing concepts that labored in a number of markets worldwide had been additionally introduced.
Colgate Palmolive and WPP Crimson Fuse gained the Gold Effie within the Quick Transferring Client Items class for Colgate’s “Defending the world’s greatest model with a smile,” with Wavemaker and Design Bridge.
