There’s one thing about livestreaming that feels so genuine and unfiltered. This makes it nice for participating your followers. TikTok’s LIVE characteristic is ideal for connecting together with your viewers and reaching new folks on the app. On this in-depth information, we present you easy methods to go dwell on TikTok and use the characteristic to spice up your model’s TikTok engagement.
What’s TikTok LIVE?
TikTok LIVE is a characteristic that permits you to stream dwell broadcasts on the app. This creates a chance to work together together with your viewers in real-time. Like your common TikTok movies, you may add filters and results utilizing LIVE.
The largest distinction with LIVE is that the video streams in real-time and may be any size. In the meantime, common TikTok movies can solely be as much as 10 minutes lengthy and are pre-recorded earlier than importing to the platform. Moreover, there are specific restrictions on who can use LIVE, whereas each person can add an everyday video.
Easy methods to go dwell on TikTok step-by-step
Now it’s time to take TikTok LIVE for a spin. In the event you’re aware of easy methods to make a TikTok and also you’ve gone dwell on different social networks, you should not have any bother studying easy methods to livestream on TikTok. Right here’s a step-by-step information on easy methods to go dwell on TikTok.
Step 1: Faucet on the “+” button to open the digital camera. This is similar button that’ll allow you to document or add your common TikTok movies.
Step 2: From the navigation bar on the backside, swipe after which choose the choice to go “LIVE.” In the event you don’t see this feature, you might not be eligible to entry the characteristic but.
Step 3: Subsequent, add particulars about your LIVE such because the title, matter and thumbnail. This step is tremendous essential as these particulars will give folks an concept of what your stream is about. The correct thumbnail and title may persuade folks to look at your TikTok LIVE even when they’ve by no means heard of you earlier than.
As you may see under, the thumbnail is the very first thing that can catch the attention. The title of the LIVE video tells folks what the stream is all about and additional entices them to tune in.
Step 4: When you’re prepared to start out your TikTok LIVE stream, faucet on the crimson “Go Reside” button on the backside of your display. That’s it. You’re lastly going dwell on TikTok. Throughout your broadcast, you’ll have the choice so as to add results and filters or flip your digital camera. TikTok even permits you to add moderators or flip commenting on or off.
The advantages of TikTok LIVE
In the event you’re already getting vital engagement on TikTok, chances are you’ll be questioning if going dwell is basically all that obligatory. Right here’s a take a look at why you need to take into account including TikTok LIVE to your social media video advertising technique:
Genuine, real-time engagement
With TikTok LIVE, interactions are taking place in real-time. You may really be your genuine self and relate to your viewers. This permits for a real connection between you and your viewers, leading to belief and loyalty. Your viewers can see you extra as a pal they’re interacting with in real-time fairly than a creator or a enterprise account.
Free to make use of
The TikTok LIVE characteristic is free to make use of. Meaning any person can go dwell on the platform so long as they meet the necessities. In different phrases, you may have a free software to attach together with your viewers and enhance your engagement.
Takes much less time to supply
Let’s face it–TikTok movies aren’t simple to supply. There’s quite a lot of time, effort and brainstorming that goes into creating the right TikTok video. LIVE movies are extra unplanned and spontaneous. They occur in real-time, which suggests they take a lot much less time to supply than common TikTok movies. So when you’re working out of video concepts or want a straightforward solution to immediately have interaction your viewers, going dwell on TikTok may very well be the reply.
Alternative to earn cash
In the event you’re part of the TikTok Creator Subsequent program, you’re additionally eligible to activate the LIVE Items characteristic and earn cash from livestreaming. This characteristic permits your followers to ship digital Items comparable to a hand wave or a doughnut.
The Items will make it easier to accumulate Diamonds, which you’ll then redeem with actual cash. So the extra engagement and Items you obtain in your livestreams, the extra money you may earn.
Restrictions on TikTok LIVE
You don’t must have a creator or enterprise account to go dwell on TikTok. Nonetheless, there are some age and follower rely restrictions to entry the TikTok LIVE characteristic. Meaning most customers ought to be capable of use the characteristic in the event that they meet the minimal age requirement and have the minimal follower restrict.
Who’s eligible to go dwell on TikTok?
Customers who’re no less than 16 years of age can launch a TikTok LIVE. Whereas 13-year-olds can have an account, they’re restricted to the TikTok for Youthful Customers ecosystem and may’t go dwell. This is among the many measures that TikTok has in place to maintain the platform protected for customers of all ages.
Needless to say having the LIVE characteristic doesn’t routinely make you eligible to obtain Items. To obtain Items from followers throughout your livestream, you have to be no less than 18 years of age.
What number of followers do you want on TikTok to go dwell?
Along with assembly the minimal age requirement, you also needs to have no less than 1000 followers on TikTok to go dwell. So when you plan on utilizing this characteristic, that you must begin by rising your following.
That mentioned, the method of constructing a following takes time, which most individuals don’t have. If you wish to use TikTok LIVE however you don’t have 1000 followers, one different is to hitch another person’s livestream.
TikTok LIVE suggestions and concepts for higher engagement
For the reason that final aim of going dwell is to interact your viewers, listed below are a couple of TikTok LIVE suggestions and concepts that can assist you drive higher engagement:
1. Work together together with your viewers
The entire level of utilizing TikTok LIVE is to interact together with your viewers. And most of the time, the dwell chat field is commonly bursting with questions from viewers. For instance, the next TikTok LIVE about snakes is getting quite a lot of questions from curious viewers.
So take the chance to actively work together with them. Reply to their feedback or reply their inquiries to allow them to know that you simply’re engaged, which may get them to reciprocate. You can even have whole livestreams devoted to Q&A periods.
Answering your viewers’s questions is very essential throughout livestream procuring periods. Viewers might need questions concerning the options and different product particulars earlier than deciding to purchase the merchandise. So ensure to proactively reply and work together with related questions and feedback.
2. Maintain a dialogue round a particular matter
One efficient solution to hold your viewers engaged is by holding a dialogue round their matter of curiosity. Select a subject that’s related to your viewers and use it as a topic of dialogue in your LIVE session. You can then add your commentary or ask viewers to pitch of their ideas, experiences or viewpoints. It is a nice solution to spark engagement amongst your viewers and get them to tune into the entire livestream.
3. Give shoutouts to your prime followers/viewers
While you publicly acknowledge your greatest followers, it makes them really feel valued. This provides them extra cause to proceed participating together with your TikTok LIVE. Give your prime followers or viewers a shoutout throughout your livestream and allow them to know you respect them. That is particularly essential if a viewer sends you a Reward. Ensure you publicly thank them, which could even encourage others to additionally ship you Items.
4. Present a glance into your inventive course of
The spontaneous and real-time nature of LIVE affords an effective way to take your viewers behind the scenes into your inventive course of. Use your livestream to indicate them what you’re engaged on or the way you usually create your content material.
For instance, an artist may launch a livestream as they make a brand new artwork piece. A meals content material creator may live-stream their journey to the grocery retailer as they decide up gadgets for a brand new video. In the event you’re working a TikTok account for your enterprise, you possibly can additionally give viewers a tour of your retailer or your manufacturing facility.
5. Begin out robust
The primary few seconds of your LIVE session give folks an concept of what to anticipate. So keep away from beginning out with uncertainties comparable to, “Are you able to hear me?” or related phrases. As a substitute, begin out robust with a cheerful and structured greeting to welcome your viewers and make them wish to hold watching.
6. Benefit from a moderator
Whereas responding to your viewers is essential, that doesn’t imply each remark deserves a solution. Taking note of impolite or harassing feedback can wreck the entire vibe of your livestream. As a substitute, have a moderator take away inappropriate feedback and preserve a protected and enjoyable surroundings.
7: Select your timing correctly
It’s not too seemingly that you simply’ll entice tons of viewers when you go dwell whereas everyone seems to be sleeping or at work. Ensure you go dwell at a time when your viewers is almost certainly to tune in. Use the Sprout Social TikTok analytics report to seek out out which submit timings work finest on the platform. This offers you a greater sense of the correct time to launch a TikTok LIVE.
Able to go dwell on TikTok?
Now you understand precisely easy methods to go dwell on TikTok and easy methods to use the characteristic to spice up engagement. You may additional enhance your TikTok technique by carefully monitoring your TikTok analytics to see what works together with your viewers.