What a present!
I’ve had the pleasure of attending the Affiliate Summit conferences since 2007, and this previous Affiliate Summit West in Las Vegas was actually among the best that I’ve ever attended. From the standard of attendees each on the model and writer sides to a brand-new venue that didn’t have that “smoked in” scent, will probably be exhausting to prime this one.
As soon as folks lastly realized that the present was on the newly constructed Caesars Discussion board and not Caesars Palace (because it was just a few years again), assembly requests had been flying throughout e-mail, LinkedIn, the official Affiliate Summit app, and even Fb Messenger (you already know who you’re).
Sunday was a journey day for many of the TUNE workforce, with seven workforce members flying in from 5 completely different states. It looks like nearly everybody had some type of journey mishap or delay in attending to Vegas, however even air journey couldn’t put a damper on everybody’s spirits. The TUNE workforce bought collectively for some high quality eats at Magnificence & Essex within the Cosmo, went to the affiliate-famous Chandelier bar for his or her signature Verbena cocktails, then completed the evening catching the present “O” by Cirque du Soleil on the Bellagio.
Come Monday, it was showtime! The TUNE workforce was posted up at each our Meet Market desk, and a whole lot of affiliate entrepreneurs swarmed our sales space for six straight hours. It was nice to see a mix of present purchasers, acquainted faces, and plenty of new ones, as properly.
In exhibits previous, the Meet Market is usually packed for the primary hour or two, then ramps again up for the final hour or so — however this yr it was continuous. There have been instances that the road to talk with a TUNE member was three to 4 folks deep. We had some killer swag, and handed out tons of TUNE + Fluent Completely happy Hour invitations for Topgolf!
After the Meet Market ended and the TUNE workforce had a fast breather, it was out to dinner once more, then again to the place probably the most affiliate motion occurs outdoors the present: the Chandelier bar.
On Tuesday, the present shifted from Monday’s Meet Market to the Exhibit Corridor. The present ground was a bit extra manageable, and there have been plenty of affiliate entrepreneurs feverishly texting and messaging through the Affiliate Summit app on locations to satisfy up throughout the Discussion board.
As soon as the clock struck 5, the TUNE workforce headed over to Topgolf for our joyful hour occasion with Fluent. That is all the time my favourite a part of any present, and it’s such an absolute pleasure to listen to from those that our joyful hour (and never the one upstairs) was the spotlight of their journey. We hosted almost 400 associates, and individuals are nonetheless raving about it!
After TUNE’s Topgolf occasion, folks flocked to Darren Blatt’s Affiliate Ball, the place Methodology Man carried out for a vigorous crowd of efficiency entrepreneurs.
Afterwards, the TUNE workforce bought collectively for one final workforce meal in Las Vegas, making a go to to the perfect pizzeria west of the Delaware River (shhhh!).
And what Vegas journey can be full with out seeing the fountain present at Bellagio, and Billy Joel’s Piano Man at a dueling pianos bar?
Wednesday was the final official day of the present, which noticed its fair proportion of affiliate zombies wandering round to select up their previous few conferences. A lot of the workforce traveled house Wednesday, however we positively took house quite a lot of business developments with us:
- Manufacturers are nonetheless struggling to search out and recruit high quality publishers, influencers, and procuring companions. Fortunately, TUNE may help with that.
- Content material stays king, with publishers persevering with to beef up their efficiency driven-editorials groups resembling Buzzfeed Procuring, Capital One Procuring, NY Put up Offers, and Purchase Aspect from Wall Road Journal as I highlighted in our 2022 Advertising and marketing Tendencies Recap.
- Influencers, significantly using brief type video like Instagram Tales and TikTok, are in excessive demand.
- Model to model partnerships have gotten a a lot greater dialog within the affiliate world, significantly now since platforms like TUNE can precisely monitor attribution for net, cell, and even offline site visitors.
We’re all again and able to assist scale your small business! If you want to be taught extra, please attain out to us at [email protected] right this moment.
Creator
Dan Buontempone has been within the accomplice advertising and marketing house since 2006, spending time on the model, writer, and company sides of the enterprise. Dan’s affiliate profession has all the time revolved round connecting among the finest manufacturers and publishers within the business, and he continues to try this as TUNE’s Enterprise Improvement Specialist. Nothing excites Dan greater than a pixel or postback firing when it’s alleged to! Dan is perpetually a Lengthy Islander and at the moment resides in New York’s Hudson Valley, about an hour north of the best metropolis on the earth.
