Contests are an effective way to extend model visibility, construct an e-mail checklist, or get your viewers to have interaction with you. However after the competition winners are chosen, it’s a must to know learn how to write a winner announcement e-mail. Your announcement e-mail must be written accurately otherwise you threat complicated or alienating the competition’s individuals and even the competition winners.
(Supply: E-mail from Product Hunt)
Issues to think about when constructing your winner announcement e-mail
Fortuitously, writing an excellent winner announcement e-mail isn’t arduous. Your e-mail copy simply wants to perform three issues:
assist everybody who didn’t win nonetheless be ok with collaborating;
congratulate the winners;
give the winners a transparent subsequent step to assert their prizes.
Necessities for the copy in a winner announcement letter
To put in writing an efficient e-mail that covers all that, you’ll must nail two key ideas of e-mail copywriting: readability and brevity.
The readability of your e-mail copy issues as a result of folks usually don’t learn emails carefully. So attempt to use easy, direct sentences and pretty easy phrases. Don’t attempt to be overly intelligent: No matter you say must be instantly comprehensible. Your readers shouldn’t need to assume arduous to know what you imply.
Brevity is simply as vital, and for a similar cause: Don’t make it arduous for readers to grasp you. If it takes you two paragraphs to say one thing that could possibly be expressed in a single sentence, that’s making it arduous for readers to grasp you.
The typical e-mail has 434 phrases in it in response to AWeber’s evaluation of 1,000 emails from 100 high entrepreneurs.
That’s greater than sufficient phrases to convey the outcomes of a contest, and you may most likely cowl the fundamental data of your announcement e-mail in as little as 100 phrases if you happen to needed to.
However what if you happen to’re undecided what to say? No worries! We’ve obtained your again.
A contest announcement e-mail template
I’ve obtained huge information for you, [first name].
Our contest, [name of your contest] has come to an finish, and the winners have been chosen.
We need to thank everybody who participated. It’s been so enjoyable to [whatever feedback or engagement you got from your audience during the contest].
Listed here are the winners:
Susie B. of Emerald, Kansas: third place prize
Susie will obtain a [describe Susie’s prize and why it’s good and valuable].
Matt H. of Low cost, Maine: 2nd place prize
Matt will obtain a [describe Matt’s prize and why it’s good and valuable].
Greg T. of Elmwood, California: 1st place prize.
Greg will obtain a [describe Greg’s prize and why it’s good and valuable].
Contest winners ought to reply to this e-mail. We’re standing by that will help you declare your prizes.
For everybody else, we’ve obtained a particular prize for you, too. It’s a [discount on an order, a fun video, a funny insider photo of your team, or a preview of a new product… anything that’s interesting].
Thanks as soon as once more to your participation, everybody!
The Group at [Your Company Name]
P.S.: For those who’d wish to [what product or service you offer], we might help.
That contest winner announcement template is simply 197 phrases lengthy. It goes into sufficient element to let your readers know what they should know, nevertheless it doesn’t go on any longer than it must.
Discover how the sentences are quick and the phrases are pretty easy. The paragraphs are very quick, too usually only one line. All these items make it simpler for readers to scan and perceive your e-mail instantly.
Additionally, discover the postscript — the “P.S.” That’s included as a result of folks will usually skip the physique of an e-mail message. They’ll learn the topic line, perhaps the primary sentence of the e-mail, after which scan proper by all of the physique copy to the postscript. So if you wish to get further worth out of your contest, add a postscript reminding folks about what your organization does. You may even decide up a number of orders.
Phrase of recommendation
Don’t use this e-mail verbatim, after all. Modify it to the voice of your model and your traditional writing model. In case your writing is extra informal, sprinkle in additional of your character. In case your writing is extra formal — or if it’s a must to get your copy authorised by a authorized division — tone it down a bit.
However not less than now you’ve gotten a draft. Now you know the way to jot down a contest announcement e-mail that might be clear, transient, and assist everybody who participated in your contest be ok with their participation. And also you’ve let your contest winners know the excellent news. All which means your subscribers might be extra prone to take part the subsequent time you’ve gotten a contest or another occasion.
For those who’re nonetheless undecided precisely what to jot down in your announcement e-mail, check out these 5 examples of contest announcement emails. You possibly can pull concepts from these as effectively, and even use them as a template to your personal e-mail.
5 examples of winner announcement emails
1. Kuranda’s winner announcement e-mail
That is an attention-grabbing instance of a giveaway announcement e-mail for a contest that occurs each month.
Kuranda makes canine beds which might be extensively utilized in American canine shelters. They’re a for-profit firm, however most of its gross sales are non-profit. So that they do a month-to-month giveaway of canine beds to extend phrase of mouth and provides themselves some nice advertising content material.
This winner announcement e-mail is shorter than the template you noticed above, nevertheless it nonetheless covers all of the fundamentals.
Use this as a template to your winner announcement e-mail if it’s nearer to what you want.
2. AirTable’s winner announcement part of an e-mail
AitTable is a relational database software that may be made into all types of issues. The corporate additionally has an lively publication, and makes use of its publication to announce its month-to-month contests.
This can be a very easy announcement, nevertheless it’s made extra attention-grabbing as a result of it reveals why the winner gained. This isn’t an ordinary “decide a random winner” contest — it’s pushed by benefit. However, like Kuranda above, it’s also a recurring month-to-month contest. And as a substitute of giving out a giant prize, AirTable offers their winners firm swag, like stickers. Then it closes the part with a number of encouraging phrases to get participation for subsequent month’s contest.
The giveaway winner additionally has a cause to put up and share about this contest now, so AirTable may also decide up a number of model impressions from the winner’s shares.
Observe that contest content material like this will additionally make for a wonderful Fb put up. Asserting the competition a number of occasions on social media may additionally work effectively, particularly if you happen to made a video in regards to the contest and used that in your social posts.
3. Bulk.ly’s winner announcement e-mail
Buk.ly is a social media administration software that has a really small advertising group, however they’ve found out a approach to make use of contests to advertise their firm nonetheless.
This can be a contest winner announcement e-mail, nevertheless it’s additionally a intelligent approach to promote a lead magnet or a paid or free course. What Bulk.ly has performed right here is to run a contest to present away its product, then give everybody who didn’t win “free” entry to a paid course about learn how to use their product. This helps Bulk.ly drive visibility for itself, and it additionally implies that everybody who participates within the contest will get a particular “thanks.”
4. WPMU DEV’s easy contest announcement e-mail
Contests don’t need to be sophisticated to get engagement. WPMU DEV runs a quite simple contest each month that shares a picture and asks folks so as to add a caption. And like AirTable’s winner announcement e-mail, WPMU DEV may also embody the winner of their e-mail due to the character of the competition.
Observe that the winner right here additionally gained a yr’s price of entry to WPMU DEV’s premium content material. This is a wonderful approach to immediate participation and promote your services or products on the similar time.
That is particularly good as a result of one of many traditional issues with contests is they’ll appeal to lots of people, however not essentially people who find themselves involved in your services or products. By making the competition prize your product, that can improve the standard of the individuals who take part within the contest and assist, you get extra enterprise advantages from the contests you run.
5. Alliant Credit score Union’s winner announcement e-mail
Alliant Credit score Union took a unique tack with this winner announcement e-mail: They made their announcement into an article on their weblog, then used their weekly publication’s high part to tease the article in regards to the contest and the winner.
It really works, nevertheless it’s a really completely different strategy than different winner announcement emails we’ve seen.
By now, what the targets of a winner announcement e-mail are, you’ve walked by a winner announcement e-mail template, and also you’ve seen 5 examples of such emails.
It’s your flip now. How are you going to make use of what you’ve discovered in your announcement e-mail? Go away a remark and inform us your plans.
Construct highly effective winner announcement emails by utilizing the copy that we have shared and stylish HTML emails