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Learn how to leverage push notifications in cell app advertising and marketing

Do you know that 60% of all international on-line gross sales now occur by means of cell commerce? With cell app push notifications, you possibly can successfully attain clients and enhance your gross sales.

This weblog will discover the advantages of push notifications, the right way to use them successfully in promotional campaigns, and the benefits Dotdigital presents when you’re seeking to leverage this highly effective advertising and marketing channel.

What are cell app push notifications?

Cell app push notifications are quick messages despatched instantly from an app to a consumer’s system, even when the app isn’t actively in use. They seem as popovers on the lock display screen or notification bar, attracting consumer consideration and delivering vital info. In contrast to emails that may get misplaced in inboxes, push notifications have excessive visibility and generally is a highly effective device for engagement.

Three advantages of cell app push notifications

Cell app push notifications can enhance your app advertising and marketing success. Let’s delve into three key advantages:

  1. Enhance consumer engagement 

Push notifications preserve customers knowledgeable about thrilling developments inside your app. Think about notifying them a few limited-edition product launch or unique app-only reductions. These messages land instantly on their telephones, driving them again to the app and fostering continued engagement.

  1. Improved consumer retention and re-engagement

Maintaining customers actively utilizing your app is essential. Push notifications will be strategically used to win again lapsed customers or remind them of unfinished duties. For instance, sending cart abandonment reminders can nudge customers to finish their purchases. Moreover, celebrating consumer achievements throughout the app by means of push notifications fosters loyalty and encourages them to maintain coming again for extra.

  1. Elevated conversions

Push notifications are a conversion powerhouse. Promote limited-time presents and reductions to incentivize downloads and purchases. A well-timed push notification reminding customers of a flash sale can flip app downloads into paying clients.

A seamless cross-channel strategy is essential to a profitable cell app advertising and marketing technique. Right here’s how a sportswear model can leverage push notifications inside a promotional marketing campaign:

Stage the thrill

Electronic mail (1 week earlier than sale)

Goal lapsed clients with an e-mail teasing the upcoming sale and providing them unique early entry in the event that they obtain the model’s app. This e-mail piques their curiosity and incentivizes app downloads.

Re-engage dormant customers

SMS (mid-week)

For customers who haven’t opened the e-mail, ship a well timed SMS reminder concerning the limited-time sale and the early entry profit by means of the app. This rekindles curiosity and captures those that may need missed the e-mail.

Drive last-minute gross sales

Push notification (24 hours earlier than sale)

Ship a remaining push notification to all customers, granting them early entry throughout the app 24 hours earlier than the overall sale begins. This creates a way of urgency and exclusivity, driving a surge in app site visitors and gross sales.

By combining these channels, the sportswear model creates a cohesive buyer journey. The e-mail ignites preliminary curiosity, the SMS acts as a mid-campaign nudge, and the push notification delivers the ultimate name to motion, driving gross sales and app engagement.

How Dotdigital clients can leverage cell push notifications

Dotdigital empowers you to unlock the total potential of cell push notifications. Right here’s how:

Seamless integration

Push notifications combine seamlessly along with your present advertising and marketing channels. This implies you possibly can design cohesive buyer journeys that mix e-mail, SMS, and push notifications for optimum influence.

Segmentation and personalization

Dotdigital lets you phase your consumer base and ship focused push notifications primarily based on demographics, preferences, and previous habits. Think about sending low cost alerts on trainers to customers who’ve proven curiosity in that class – this degree of personalization enhances the consumer expertise and will increase the effectiveness of your campaigns.

Actual-time analytics

Monitor the efficiency of your push notifications throughout the Dotdigital platform. Achieve priceless insights into open charges, click-through charges, and conversions. This information empowers you to optimize future campaigns and maximize your return on funding.

Value-effective messaging

An additional benefit for Dotdigital customers? Sending push notifications gained’t have an effect on your messaging allowance throughout the platform. This lets you leverage the ability of push notifications with out worrying about further prices.

By leveraging Dotdigital push notification capabilities, you possibly can create a sturdy cell advertising and marketing technique that drives engagement, retention, and gross sales in your enterprise app.

Begin utilizing cell push notifications right now

Cell app push notifications are important for bettering your cell advertising and marketing technique. They will enhance consumer engagement, enhance retention and re-engagement, and improve conversions, making them a robust device for serving to your model develop. By seamlessly integrating push notifications along with your different advertising and marketing channels, comparable to e-mail and SMS, you possibly can create a complete and cohesive buyer journey.



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