VCCP has poached Richard Nott, the inventive chief behind Engine’s Grand Prix-winning “Lengthy Stay the Prince” marketing campaign. The work launched an grownup model of footballer Kiyan Prince, who was a sufferer of knife violence aged 15, into the FIFA metaverse.
In addition to the Titanium Grand Prix at Cannes, the marketing campaign additionally gained Black and Yellow pencils at D&AD, and picked up high awards at The One Present, British Arrows, Artistic Circle, Marketing campaign BIG and DMA.
With all these awards, Nott was ripe for a profession enhance. When Engine rebranded as Home 337 earlier this yr, the choice was made to not appoint a single inventive chief on the company, leaving him with nowhere to go internally, even when he had needed to remain.
Jonny Parker and Chris Birch, ECDs at VCCP London added: “Richard Nott. Massive time world award winner. Pretty human (that’s essential). Lengthy Stay the Prince is certainly one of our favorite concepts of the previous few years. We’re completely happy to have such an excellent, completed and vastly formidable inventive expertise be part of our gang.”
Nott stated: “I couldn’t be extra thrilled to be becoming a member of VCCP. From my very first conversations with Chris and Jonny, and with Darren, it felt like the proper match. Formidable creatives, formidable shoppers – who wouldn’t need to be part of that?”
