Ultimately somebody will inform us which Tremendous Bowl advertisements – or, probably, celebrities – carried out finest. A lot pre-game publicity focussed on Serena Williams as a tyro golfer for Michelob Extremely, with Succession’s Brian Cox. A riff on the outdated {golfing} film Caddyshack.
No concept which company, if any, was concerned – Mullenlowe? Anyway they do say that businesses typically wrestle with massive identify celebs, reluctant to inform actors, for instance, to not ham issues up. Again within the day CDP was good at corralling actors – suppose Joan Collins and Leonard Rossiter for Cinzano. Possibly it’s a misplaced artwork.
Serena’s OK.
MAA inventive scale: 4.
