The (new) CW Community has its advertising chief.
Nexstar, the community’s father or mother firm, named former WarnerMedia government Chris Spadaccini as The CW’s new head of selling. He’s the newest government rent since Nexstar closed its acquisition of the community in October.
“It is vitally uncommon that any firm will get so as to add somebody of Chris Spadaccini’s stature to its workforce,” Brad Schwartz, president of leisure for The CW Community, stated in a press release. “Relating to entrepreneurs who’ve constructed and outlined legendary manufacturers for many years and created passionate, emotional attachment between content material and audiences, Chris is a real pioneer and the very best within the enterprise.”
Spadaccini spent 20 years at HBO and WarnerMedia, the place he spearheaded campaigns for sequence resembling Recreation of Thrones, The Sopranos, Entourage, The Wire and Succession. He additionally helmed technique for HBO’s three streaming providers, ending with HBO Max.
The manager finally turned CMO of WarnerMedia Leisure in 2019 earlier than departing as a part of a restructuring 5 months after (former) CEO Jason Kilar took over. Spadaccini was most lately CMO at retail-entertainment firm Camp.
“There are thrilling modifications underway at The CW, and I’m thrilled to be part of the community’s evolution,” Spadaccini stated in a press release. “I’m trying ahead to creating modern model experiences that resonate with mass audiences and assist speed up the subsequent section of enterprise development.”
The CW has undergone a number of modifications since Nexstar accomplished its buy of 75% possession curiosity within the firm final yr. Although Nexstar initially stated CEO and chairman Mark Pedowitz would stay in his place, that abruptly modified as soon as the deal was finalized, with Dennis Miller taking on as The CW president. A number of different executives, together with advert gross sales chief Rob Tuck, additionally exited following the acquisition.
As well as, although the community was beforehand recognized for its enchantment to a loyal younger demographic with a big slate of scripted sequence, The CW canceled lots of its flagship reveals forward of the Nexstar deal. The CW’s father or mother firm is trying to make the community worthwhile by 2025.
