State of affairs
Each gross sales rep has been there: you’re employed on closing a prospect for weeks, you lastly talk about pricing, and on the final second, the prospect loses curiosity. Whereas it’s tempting to mark them closed-lost and overlook about them — don’t. As a substitute, arrange an automatic gross sales circulation to re-engage the chance after 90 days have handed.
Use your B2B information intelligence platform to determine and attain out to different key decision-makers on the account, too. This can assist enhance the closed-won fee of good-fit alternatives that had been beforehand thought useless.
Set off
- 90 days elapsed after closed-lost date
Motion
- Provoke two-pronged outreach to level of contact from the useless alternative and extra contacts from the probably shopping for committee.
