Meet our at the moment’s visitor — Felipe Guerra, CEO at Ilógica. Felipe shares how his crew of 18 members constructed over 3 500 emails for 50 initiatives over 2 years. How they managed to save lots of days on electronic mail manufacturing with Stripo.
Q: Howdy, Felipe. It’s good to e-meet you. Thanks for coming. May you inform us a little bit bit about your organization?
A: Ilógica is a digital company primarily based in Chile and Colombia, which presently gives providers in 3 massive areas:
- growth of digital initiatives (internet and cellular purposes);
- UX Consulting;
- coaching (talks, workshops, and programs).
And we’re presently engaged on a brand new undertaking for a monetary providers firm that does enterprise in 9 nations within the area.
Q: So, electronic mail advertising is just not the core exercise of iLogica? Why do you want Stripo then?
A: Properly. We’ve got two causes to make use of Stripo:
First, like I mentioned, our primary course is making our purchasers’ presence on-line extra worthwhile. And their communication with prospects is crucial right here. So, we assist them construct emails.
And in addition, as an Company, we run numerous workshops and on-line programs. So we have to attain out to our subscribers, like, to ask and remind them about webinars, and so forth.
Q: What do you want most about Stripo?
A: It’s all about saving time. That is what I cherish most.
Saving time is what I cherish most about Stripo
Q: Thanks. Are you able to title sure options that assist you save time? And the way a lot time do they save?
A: I’d say that my favourite one could be: Adjusting the template to an ESP. Beforehand, earlier than Stripo in my life, it could take us like two days to regulate an already constructed electronic mail template to a sure ESP. And I’ve to say our purchasers desire like 60 totally different ESPs. Which makes the adjustment course of even more durable. As a result of most electronic mail builders offer you electronic mail code with some service symbols, I imply the symbols that solely this editor makes use of. When you export the e-mail to a sure ESP, it is advisable to clear its code and exchange the service symbols with the symbols that this ESP makes use of so the e-mail works effectively in there. It might take us about 1-2 days.
However now, with Stripo, it takes us solely 10-Quarter-hour to regulate our template to any ESP.
How does it work? We construct a template in Stripo, after which export it to a shopper’s ESP. We don’t actually need to work on the code there, no have to customise it in order that the e-mail suits the ESP. We simply export after which check the e-mail there to verify it really works appropriately. That’s it. Stripo gives a pure code that matches in any ESP.
Adjusting electronic mail templates to purchasers’ CRM/ESP takes us solely Quarter-hour now attributable to Stripo’s integration with over 60 totally different ESPs.
Export emails that you just construct with Stripo to your ESP with simply 1 click on
Q: Wow. That’s spectacular. Thanks. Why did you begin utilizing Stripo within the first place? Due to the export choices?
A: No, I used to be simply in search of a method to construct high-quality emails with no HTML expertise. A while in the past, my crew would simply code all of the emails for our purchasers. This could take us some time. The extra purchasers we get, the busier my crew will get. So I wanted to assist them out a little bit. Then I got here throughout Stripo on the web.
Q: Did the state of affairs change in your crew for the higher?
A: Yep. I even ran A/B testing. One a part of my crew would preserve constructing emails by coding them. The opposite half would simply use Stripo’s Drag-n-Drop editor.
Q: That’s fascinating. What had been the outcomes then?
A: The crew that codes emails from scratch would want a day or two to construct and ship us the e-mail for approval. Whereas the opposite crew builds a brand new electronic mail with Stripo in simply an hour. How? For the flexibility to repeat emails throughout the undertaking. They copy the mandatory electronic mail, replace photos and product playing cards in it. That’s all. The e-mail is prepared for approval.
Beforehand, it took us two days to construct an electronic mail. Now it takes us solely an hour!
Q: Thanks.
A: And in addition we save time on constructing new emails with the Content material Modules possibility. When my designers construct an electronic mail for a brand new shopper, they save the modules (headers, footers, social media parts) to the Modules part inside a undertaking. And when constructing a brand new electronic mail, they only pull these Modules from the Challenge library within the template. They may simply want so as to add new photos. That’s it. Once more, that saves us quite a lot of time.
Save days on electronic mail manufacturing with Stripo
Q: Are you able to share a comic story of yours associated to utilizing Stripo?
A: Properly, a designer from my crew needed to make use of icons within the buttons. He thought this is able to be good to animate the buttons. However we needed to reject his thought as a result of there was no possibility like this in Stripo. Every week later, you launch this selection. Are you guys studying my thoughts? That is superb that you just all the time sustain with our wishes and even are forward of them and foresee our wants.
Q: You care a lot about saving time. What different choices other than Integration and Content material Modules that Stirpo provides do you want finest? And which choices would you want us so as to add sooner or later?
A: Properly, I have to say there’s nothing I’d such as you so as to add, not less than for now. As a result of I’ve not tried all of the choices that you’ve now. You add them so quick, and so a lot of them. However as for my favourite possibility that saves me a while, I’d say, it’s “Cellular Types”, aka Cellular formatting. It lets us present sure parts on desktops, and conceal them on cellular gadgets. And do the other: Disguise different parts on desktops, and present them on cellular gadgets. Beforehand, that required coding. However not anymore. And in addition I need to thank your buyer assist crew! They’re very useful!
Save days on electronic mail manufacturing with Stripo
