Studying Time: 6 minutes
With platforms like BigCommerce, anybody can now launch an ecommerce retailer and begin promoting their merchandise on-line.
What’s difficult, nonetheless, is to run the shop strategically to extend gross sales and enhance conversions to maximise revenue.
A technique of doing that’s to gather product opinions in your BigCommerce retailer.
Product opinions might help you reassure hesitant buyers and affect their shopping for choice.
In contrast to any type of paid commercials or promotional content material, opinions come from actual individuals who have first-hand expertise with the precise product.
In truth, 88% of customers belief these opinions as a lot as private suggestions. Even higher: customers don’t thoughts spending 31% extra on a enterprise with good opinions.
Tips on how to arrange BigCommerce product assessment emails
That brings up an essential query — how do you get individuals to write down product opinions on your BigCommerce retailer?
Lengthy story quick, you possibly can use an e mail service supplier like Omnisend to ship out product assessment emails on your BigCommerce retailer. These emails can incentivize your prospects to write down opinions about your merchandise on-line.
You’re more likely to get an instantaneous response when the acquisition continues to be on prime of the person’s thoughts. Marks & Spencer used product assessment emails to spice up their buyer opinions by 400%.
The catch is to attenuate as a lot friction as attainable between your request and their potential to submit a assessment.
Establishing product assessment emails on your BigCommerce retailer isn’t rocket science. Right here’s how one can get began.
Step 1: Choose a strong e mail advertising and marketing service supplier
To start out organising your BigCommerce product assessment e mail, you first want to decide on a strong e mail advertising and marketing service like Omnisend.
Omnisend seamlessly integrates together with your BigCommerce retailer to trace your prospects’ habits and ship them related messages at every step of their journey.
To make it simpler so that you can acquire product opinions, it additionally permits you to join your BigCommerce retailer to a variety of superb assessment apps like Yotpo or Stamped.io.
(PS: It’s free to make use of too!)
With Omnisend, you possibly can maintain just about every thing associated to e mail advertising and marketing on your BigCommerce retailer. And this, in fact, additionally contains product assessment emails.
Step 2: Acquire buyer e mail addresses in your BigCommerce retailer
When you’ve chosen your e mail advertising and marketing service supplier, it’s essential begin accumulating your buyer’s e mail addresses.
To start out constructing your e mail checklist, you possibly can join the signup kinds in your BigCommerce retailer to Omnisend.
The vast majority of BigCommerce themes include a default signup type on the backside of the web page. Normally, they appear one thing like this:
Connecting these signup kinds to Omnisend will aid you seize the e-mail addresses of your prospects extra simply.
To combine the signup type with Omnisend, it’s essential attain out to the Omnisend assist crew by way of in-app chat, e mail, or Fb Messenger with the next particulars:
- a hyperlink to your retailer (if you’re contacting by way of e mail or Fb Messenger)
- directions on how you can discover your signup type (a hyperlink, a screenshot, or simply instructions)
When you do this, the crew will find your signup type and combine it from their finish. The method is tremendous fast and environment friendly. So that you don’t want to fret about it.
You can even use Omnisend’s personal built-in signup kinds, together with its ever-popular exit-intent popup (which solely seems when a guests begins to depart your web page). Right here’s an instance from WarFit:
Step 3: Arrange automation
The subsequent essential step is to arrange your e mail automation—these automated emails get triggered based mostly on person actions.
To ship out product assessment request emails, you first have to go to your Omnisend dashboard.
Now click on on the Automation tab. Right here you’ll see a button that claims + New workflow. Click on on it and comply with the steps proven under.
As soon as that’s performed, it’s essential arrange the set off settings on your automation workflow.
Because you wish to ship out product assessment emails, you need the emails to set off solely after a purchase order is made and the product is efficiently delivered.
So choose the next set off.
Order Standing Modified > Order Achievement Standing is Fulfilled
You are able to do that below the Edit Set off part on the suitable aspect of your display screen, as proven within the screenshot under.
This set off will primarily ship out your emails as soon as the product has been efficiently delivered to your buyer.
You may edit the message on the e-mail by clicking on the third field in your display screen. You may add your message within the Content material part on the suitable aspect of your display screen.
Step 4: Phase prospects based mostly on suggestions
On this step, you’ll be segmenting your prospects based mostly on their suggestions in your merchandise.
This may aid you ship extra focused emails to your customers with extraordinarily related content material, making your e mail advertising and marketing campaigns much more efficient.
You can even use the information to strategize how you can enhance the person expertise of consumers with adverse suggestions. This may aid you enhance your model worth of their eyes.
However for the reason that segmentation is to be based mostly in your buyer’s suggestions, you’ll have to attend till you acquire at the very least quantity of suggestions in your merchandise.
Upon getting the opinions, log in to your Omnisend dashboard and click on on the Viewers tab. (For the sake of this tutorial, I’m demonstrating the steps with none contacts in my checklist).
Click on on the + Create section button. Now below the Filter by procuring habits part, choose Positioned order. You’ll now see an possibility known as Order date with a drop-down arrow subsequent to it.
Click on on it and choose Order suggestions. Now you’ll have two choices: Good and Unhealthy. You may choose each individually to section the 2.
Product assessment request e mail examples for inspiration
Now that you simply’ve discovered how you can arrange product assessment emails on your BigCommerce retailer, let’s have a fast take a look at some examples for inspiration.
1. Charlie Hustle
Right here’s a brilliant neat and simple product assessment request e mail from the clothes model Charlie Hustle.
The corporate has chosen a minimal design for the suggestions e mail template. The distraction-free and frictionless design helps them get the total consideration of readers on the assessment request they’ve despatched.
The corporate embeds a type and star score choice to encourage prospects to share their expertise with the product.
It’s an ideal instance of simplicity and minimalism that delivers outcomes.
2. Dairy Queen
Quick-food firm Dairy Queen’s vibrant product assessment request e mail is one other good instance to get you impressed.
The corporate makes use of a number of parts within the e mail, and every contributes to creating it stand out.
The catchy product picture, completely designed CTA, and social share icons mix superbly with the design.
Prospects also can share their opinions from throughout the e mail. This makes leaving suggestions tremendous straightforward for them.
Over to you
In right now’s web-based world, 91% of individuals learn opinions earlier than making a purchase order.
And web sites with product opinions are more likely to convert 3.5 instances greater than these with out them.
So not having them is like leaving cash on the desk. In case you don’t need that to occur, begin sending out product request assessment emails with Omnisend instantly.
As you might have seen above, sending out assessment request kinds with Omnisend is tremendous straightforward. The very best factor is that you may begin for free.
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