Most individuals have a look at creators with giant followers and assume it’s simple to maintain them engaged. The reality is many creators do rather a lot behind the scenes to maintain their followers coming again and each day.
For creator Seán McLoughlin—identified to followers as Jacksepticeye—it takes extra than simply posting movies to maintain followers coming again.
McLoughlin retains his 51 million-plus followers engaged via his selection gameplay, superstar interviews (Margot Robbie, Chris Hemsworth) and eclectic humor, all whereas selling positivity and psychological well being.
He has made giving again to the group a precedence as nicely. McLoughlin has raised greater than $11.5 million for a number of charitable organizations together with Save the Kids, Disaster Textual content Line, The American Basis for Suicide Consciousness, The Trevor Undertaking and Youngster’s Play.
For maintaining followers engaged offline, McLoughlin based his personal espresso firm, High of The Mornin’, in 2020.
On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with McLoughlin to debate his decade-long profession as a creator, how he retains his followers’ consideration and his plans for his espresso firm.
Stream the brand new episode beneath, or pay attention and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
