Have you ever ever questioned what makes a Microsoft Promoting Celebrated Associate particular? How they utilise Microsoft Promoting to drive enterprise and attain new prospects? Or what merchandise they use to make the most important affect? We caught up with Wriggle Advertising, our International Product Champion Award winner and September 2022 Celebrated Associate, to get an inside have a look at the superb work that earned them this unique title within the first place!
What are the Microsoft Promoting Associate Celebration International Awards?
The Microsoft Promoting Associate Celebration International Awards is a bi-annual recognition programme for our Associate tier members that goals to recognise excellent, inventive, and efficient work by our Companions. This programme was expanded globally to all enrolled Associate tier members in September 2022 and highlights distinctive work throughout three awards.
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PARTNER GROWTH AWARD
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PARTNER CULTURE & COMMUNITY AWARD
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PRODUCT CHAMPION AWARD
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| Awarded to the Associate that confirmed probably the most development via income, new accounts, and/or certifications within the earlier 6-12 months. |
Awarded to the Associate who fostered range, fairness, inclusion, alternative, or philanthropy inside their organisation, of their shopper technique, and/or neighborhood. |
Awarded to the Associate who adopted and championed a brand new characteristic for the very best affect and outcomes attainable. |
You can be a Celebrated Associate too! Apply to enroll within the Microsoft Promoting Associate Program for an opportunity to change into a Celebrated Associate throughout our subsequent spherical of nominations beginning 3 April 2023.
We had the chance to interview the CEO/Founding father of Wriggle Advertising, Nick Gianfreda, and the Head of Paid Search, Dion Williams. Wriggle Advertising is our September 2022 Microsoft Promoting Celebrated Associate and International Product Champion Award winner.
Q: Inform us just a little about Wriggle Advertising—historical past, present dimension, viewers, and enterprise goals.
A: At Wriggle Advertising, we make use of consultants of their respective fields and supply a return on funding (ROI)-focused digital advertising and marketing service to our shoppers. The enterprise was based in 2014 and has grown exponentially during the last 18 months; doubling each employees and turnover by monetary yr finish (FYE) 2022 with the assistance of Microsoft.
We offer trustworthy digital advertising and marketing recommendation and implement digital methods which might be tailor-made to every shopper throughout mediums which might be greatest suited to realize their goals. All through the years, Wriggle has developed throughout the digital sector, including further providers comparable to Microsoft Promoting administration serving to to extend digital efficiency for companies of all sizes.
Our status is constructed on delivering a clear, results-oriented service that creates genuine two-way conversations. We don’t focus holistically on one particular space, however as an alternative present a cohesive strategy to promoting over a number of channels, holding in thoughts our shoppers’ general advertising and marketing technique, and influencing their buyer’s end-to-end journey.
Q: What’s Wriggle Advertising’s imaginative and prescient, mission, or specialisation?
A: At Wriggle, we’re a full-service digital advertising and marketing company, and our mission is to offer our shoppers with a stable and constant ROI via digital campaigns which might be tailor-made to their enterprise wants.
We offer data-driven outcomes by creating robust partnerships, embracing progressive methods, and adopting new options. We love innovation that helps to develop our shoppers’ companies, and our mission is to resolve essential enterprise challenges throughout the digital panorama utilizing digital innovation.
Q: What affect to your online business have you ever been in a position to drive with Microsoft Promoting?
A: Microsoft Promoting has allowed us to increase our service providing to our present shopper portfolio in addition to goal new shoppers. It permits us to work throughout a wider vary of sectors in a win-win situation. We’ve got been in a position to additional develop and educate shoppers about the advantages of Microsoft Bing and its search companions. Finally, by providing Microsoft Promoting, we’ve raised the profile of Wriggle Advertising and are considered as main consultants on this space.
Q: What are your favourite instruments or options inside Microsoft Promoting and why?
A: Microsoft Promoting has many various options and options that drive and improve our outcomes. Automated bidding methods and Sensible Buying assist to make the bids dynamic for each public sale, permitting us to change into more and more aggressive. Implementing good bidding methods, comparable to goal return on advert spend (ROAS), has actually helped us to get one of the best return for our shoppers, particularly these with smaller budgets. With this, we are able to tailor our methods to particular person shoppers while being proactive as an alternative of aware of additional improve ROI.
Q: What’s your best success with Microsoft Promoting thus far?
A: Our largest success with Microsoft is the range it brings to our enterprise and shoppers. Microsoft Promoting permits us to cowl a variety of demographic and consumer bases, which in flip advantages our shoppers. We are able to goal a variety of sectors and verticals from Footwear to Prints and even Engineering. This has benefited each our e-commerce shoppers in addition to these that concentrate on lead era and model consciousness.
Q: How do you see your relationship progressing with Microsoft Promoting and why?
A: Sooner or later, we hope our relationship continues to develop with Microsoft Promoting as we proceed to increase our portfolio, improve promoting spending, and introduce new shoppers to the platform. We see our relationship growing to the purpose the place we profit from a 1-on-1 collaboration with a Microsoft consultant who can present us with the newest updates, enable us to enroll into betas earlier than basic launch, and additional champion the advantages of the newest and unique options Microsoft Promoting has to supply.
Q: Have you ever had any constructive experiences or working relationships with individuals who work inside Microsoft Promoting or Microsoft Promoting Assist?
A: Assist is all the time very pleasant and private, all the time asking how your day is, and providing private insights into their very own lives, making conversions much less transactional. They all the time perceive when help is and isn’t required and don’t push their very own agenda over shoppers’ wants/goals.
Q: How does your organization embody the International Product Champion Award?
A: Wriggle Advertising embodies the Product Champion Award by selling innovation to our shoppers as an alternative of stagnating, which is what permits us to proceed to be trade consultants. Championed by our Head of Paid Search, Dion Williams, who strives to ship outcomes and pushes not solely himself ahead, however our enterprise and shoppers’ companies with innovation, continually researching and growing our service.
Q: What product options provided by Microsoft Promoting do you depend on probably the most to realize your imaginative and prescient?
A: A singular characteristic of Microsoft Promoting that we depend on is viewing search companions. This offers us full transparency and visibility, which means we’ve knowledge on which web sites are eligible to serve our adverts. With this data, we are able to then adapt and tailor our methods to particular person shoppers to additional improve ROI.
Thanks to Nick Gianfreda, Dion Williams, and the crew at Wriggle Advertising for strolling us via which merchandise they utilise to drive outcomes, and the way partnering with Microsoft Promoting has positively impacted their enterprise!
Don’t miss out on our different Associate Celebration International Award Winner spotlights—1UP Digital and Dealer
In the event you haven’t enrolled within the Microsoft Promoting Associate Program but, just be sure you apply at microsoftadvertisingpartners.com so that you’re eligible for the subsequent spherical.
In the event you’re an enrolled Associate, keep related with us and on top of things on all issues Associate-related by becoming a member of the Microsoft Promoting Associate Neighborhood on LinkedIn.
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