MSQ artistic company Courageous Spark has received a “main model refresh” for not-for-profit UK client champion Which? after a pitch. The work spans above-the-line adverts and digital channels. Courageous Spark will work alongside media businesses Goodstuff and Brainlabs.
Which? director of audiences, model and communications Neil Caldicott says: “Our model refresh is a extremely thrilling and vital step ahead for Which? and we’re delighted to be working with Courageous Spark on it.
“Customers have by no means been extra in want of trusted, impartial recommendation and with a contemporary, refreshed model and a pointy client proposition Which? has an enormous, daring message to share. Courageous Spark’s artistic considering and method is precisely what we have to just do that.”
Courageous Spark enterprise director Rebecca Vickery says: “As customers, we’re all flooded with recommendation, most of which may result in extra questions and uncertainty. It’s why our group really feel obsessed with launching a refreshed Which? proposition to supply UK customers with trusted solutions they want now greater than ever earlier than.
“It’s an excellent model, a as soon as in a technology transient and one other instance of Courageous Spark’s means to ship surprising, distinctive and perception pushed artistic for contemporary manufacturers who have to speed up change of their efficiency.”
Courageous Spark joined MSQ in 2021. The company has since received work from Zalando, Asics, Most cancers Analysis UK and PensionBee.
