The Stripo annual report 2019 — Stripo.electronic mail

One other nice 12 months collectively!

I need to thank everybody for being with us, for stating both our strengths, or issues we have to enhance. 

All of the options we’ve added this 12 months — have been made per your requests.

1. New technical options we’re happy with

We maintain upgrading our software to supply you the very best electronic mail builder but.

You share your concepts and your wants with us by way of Fb, by way of electronic mail or another potential means. We do our greatest to implement them as quickly as potential.

Right here’s what we’ve added this 12 months:

1.1. Skill to construct and export AMP emails

Dynamic AMP electronic mail is an progressive new kind of electronic mail. This know-how permits recipients to work together together with your web site and commit sure actions, like leaving suggestions and others, straight of their inbox. 

And what’s extra vital — it means that you can ship real-time content material, like exhibiting if objects are nonetheless in inventory or have been offered out, and so on. in your emails. In different phrases, each time when opening your electronic mail, shoppers see solely up to date data.

What are AMP emails for?

Like I mentioned, dynamic emails allow recipients to take all required actions straight in emails with out going to an internet site. 

The less actions it takes a buyer to do what you need them to, the upper the conversion is. In addition to, that is the way you care about your prospects — by minimizing the variety of steps they should take for reaching a sure end result, you save them time.

So, what we did to allow you to construct these progressive AMP emails effortlessly?

Stripo now permits 1) constructing, 2) validating, and three) exporting AMP emails.

1.1.1. Constructing 

It requires a couple of easy steps.

• 
  

  Constructing an AMP electronic mail per se

There are three main methods to do it:

a) utilizing AMP blocks — no have to work on the code — first, drop a respective block in your template, and second, add your content material in it. We at the moment are the one software that gives this technique. 

AMP blocks accessible now — AMP carousel, and AMP accordion.

Quickly we’ll add extra AMP blocks 😉 ;

b) by pasting the code of a crucial dynamic part from a Google Playground;

c) by customizing our dynamic electronic mail templates.

• 
  

  Constructing a fallback electronic mail

Fortunately, many electronic mail shoppers now assist AMP, even cell gadgets can deal with it. 

However all AMP HTML emails require an everyday HTML-format electronic mail as a fallback in case recipients’ electronic mail consumer has not rolled out the assist of this progressive know-how. Furthermore, each codecs ought to make only one electronic mail. Feels like constructing it might take some time, doesn’t it?

I’ve acquired excellent news for you!

It doesn’t matter what kind of electronic mail creation you select in your campaigns, with Stripo you may: 

• construct your regular HTML electronic mail and simply add AMP parts in it;

• select what particular parts will present up with sure electronic mail codecs — simply by toggling respective controls;

Yay! We’re completed constructing our AMP electronic mail.

Required solely if you wish to transmit — get or put up — real-time knowledge in emails.

Create one with our mock-server to examine in case your electronic mail is able to “speaking” with servers. And if every little thing is tremendous good, you then contact your builders to have them construct an identical end-point in your server.

Offering builders with this component saves them hours. 

1.1.2. Validating your emails’ code

Earlier than sending this electronic mail to your contact base, it’s worthwhile to validate its code to make sure it’s appropriate and goes to work correctly in all inboxes.

In Stripo, do it within the preview mode with no additional strikes like copying and inserting the code into any exterior code validator. 

If there’s any mistake, click on the purple button for the listing of errors it’s worthwhile to repair.

Blissful to confess that when you craft AMP emails by both utilizing any of our blocks or by utilizing any of our respective templates, your code might be appropriate and won’t comprise any errors.

1.1.3. Exporting dynamic AMP emails

Direct export saves time and prevents from shedding some attributes and tags.

For this reason we’ve upgraded our integration with some ESPs that assist AMP.

Now export your dynamic emails to your ESP straight. If the latter doesn’t assist this MIME-type — obtain your newly created electronic mail because the AMP HTML file. Now you solely ought to paste it in your ESP.

At the moment, solely the listed under ESPs assist direct export of AMP emails from Stripo:

However the listing is rising as an increasing number of ESPs begin supporting the AMP know-how right this moment.

1.2. Library of modules

Should confess, I’m extraordinarily happy with this function.

It simplifies electronic mail creation: you construct and retailer whole rows and buildings, or small electronic mail content material parts — all of them are generally known as electronic mail modules.

When crafting a brand new electronic mail marketing campaign — you simply put a crucial module into your template. 

If crucial — barely edit it.

This function does scale back time on electronic mail manufacturing.

1.3. VML button for Outlook

Many people have confronted the issue when rounded buttons look fairly totally different in most variations of the featured electronic mail consumer: that they had no white area, the button background differed from what you set, so did the font kind.

Earlier than, to repair this drawback you wanted to embed a particular VML code after which customise it to suit your electronic mail editor guidelines and necessities.

Now you simply toggle the respective management on the settings panel — and your buttons will look terrific in MS Outlook.

(Outlook 2016, Home windows)

1.4. E-mail on Acid plus Stripo, or find out how to preview emails throughout 90+ environments with 1 click on

Everyone knows that testing and previewing is a vital step of electronic mail constructing.

You usually want to repeat your electronic mail code for checking/previewing a sure electronic mail throughout a number of environments with an electronic mail testing software.

This Spring Stripo built-in with E-mail on Acid — the world’s prime testing software. 

Now you may examine and preview your emails straight in Stripo, as E-mail on Acid offers you with screenshots of your electronic mail rendered in widespread electronic mail shoppers and on a number of gadgets proper in your Stripo account.

Previewing emails means that you can forestall numerous rendering points.

Please watch this video to see how we preview emails with Stripo.

1.5. Drag-n-drop AMP blocks

I simply need to emphasize that now Stripo is the one software now that lets you create dynamic AMP emails with no coding expertise in any respect for its drag-n-drop accordion and picture carousel AMP blocks.

Extra blocks to come back quickly 😉

1.6. Mock server

Only one final thing about AMP.

If real-time content material is required in your emails — use our Mock server to examine in case your emails are constructed accurately and may ship/put up dynamic content material.

1.7. Full information base on Intercom 

When our assist crew is on vacation, like in the course of the Christmas season, and also you want some assist — you’ll find the solutions to all of your questions on our software everytime you want it in our Assist Middle.

We’ve got over 100 articles with detailed explanations on find out how to deal with electronic mail constructing with Stripo.

I assume there’s no query left uncovered.

1.8. CSS-animated buttons, or find out how to apply a hover impact to buttons with no additional strikes

CSS-animation, aka hover impact, is a should in electronic mail design right this moment. 

We allow our customers to use it effortlessly. Once more, with no coding expertise.

1.9. Gmail promo annotation

Bulk emails in Gmail usually go to the Promo tab.

With the promo annotations, your emails actually stand out amongst a whole bunch of different ones. 

These annotations present the quantity of your low cost, the promo picture, your emblem, the expiration date when you’ve set them.

There you two methods of constructing these annotations in Stripo — on a respective web page or within the settings panel.

Each methods are as straightforward as it’s.

1.10. 4 new languages added

It’s all the time simpler to work with a brand new software in your language.

At Stripo, we observe what languages our customers communicate.

Our investigation confirmed that Brazilian Portuguese, Italian, French and Spanish are fairly widespread amongst our shoppers.

Therefore, we determined so as to add them to our UI — you didn’t even need to ask us about it.

Sure, our website and our editor now go in 8 languages:

65.21% of our customers communicate English;

13.55% — communicate Russian;

6.68% — communicate Spanish, added in 2019;

5.15 — communicate French, added in 2019;

3.71% — communicate German;

2.66% — communicate the Italian language, added in 2019;

2.49% — communicate the Brazilian Portuguese language, added in 2019;

1.0% — communicate the Ukrainian language.

Nonetheless, in case your language is just not on the listing but and you want to us so as to add it to our website, please electronic mail us. And we’ll do our greatest to translate Stripo into your mom tongue ASAP.

1.11. Folders in folders

In a survey that we ran this 12 months, a lot of you mentioned you wanted the flexibility to put folders in folders. You requested — we listened.

We launched this function like per week or two in the past.  

As a Stripo person, I discover it handy, too 😉

1.12. Integration with a number of ESPs

We allow you to switch your emails/templates to your advertising and marketing automation platform with simply 1 click on. Like I mentioned above, direct export saves time and prevents from shedding lessons, tags, and attributes.

Through the direct exporting course of, we take away all Stripo’s customized lessons and ship solely pure HTML code to your ESP.

Furthermore, your emails/templates stay editable after being transferred. 

Each week, we obtain a whole bunch of emails the place you ask us for integration with sure ESPs.

So, per your request, this 12 months, we’ve built-in with a number of platforms:

(in alphabetical order):

• Act-On;

• Lively Marketing campaign;

• Amazon SES;

• AMP HTML file;

• AWeber;

• dotdigital;

• HubSpot;

• IBM Acoustic Marketing campaign;

• iContact;

• Iterable;

• Klaviyo;

• MailClickConvert;

• Maileon;

• Mailgun;

• Mailigen;

• Mandrill by Mailchimp;

• Marketo;

• Ongage;

• Pepipost;

• Postmark;

• SparkPost;

• Sendloop;

• SharpSpring;

• Tripolis;

• Zapier.

25 this 12 months.

40 integrations in whole.

If we’re nonetheless not built-in together with your ESP, you may all the time obtain your templates as HTML, or simply contact us and we’ll do our greatest to carry out integration together with your platform ASAP.

1.13. Safety take a look at by Bishop Fox

To guarantee you and ourselves that the information you share with us stays completely safe, we contacted Bishop Fox, the world’s chief in offensive safety consulting. 

Throughout a month, they have been testing and validating our software and our export strategies. 

End result: no breaches discovered. We at the moment are formally allowed by Gmail to ship our emails and templates to the Drafts folder in your Gmail account.

As an addition to this safety take a look at, we at the moment are accepting stories of potential vulnerabilities and safety points. Discovered any, allow us to know and we’ll repair it.

1.14. Up to date roles and permissions for Companies

Very often, a couple of folks share an account or work on the identical venture — related for Company subscription.

Therefore, it’s very important to know what stage of entry a sure particular person has.

We reviewed and up to date all of the roles accessible for Stripo customers. 

Now, when setting a task in your colleague, you already know precisely what she or he will be capable of do to your emails.

1.15. Redesign of our web site

On January 30, we rolled out a very new model of our web site design. We labored laborious to make the UI extra intuitive.

Not solely did we redesign our web site, however we additionally transferred it to a different webhosting service.

The brand new webhosting service enabled us to translate our website into 4 extra languages, it had a optimistic affect on the location load pace as properly.

We managed to do it so easily that no one observed 😉

2. Error dealing with, or how we offer you uninterrupted entry to Stripo and its options

In final 12 months’s report, I discussed that we run quite a few checks each enterprise day. We nonetheless maintain doing it. 

I need to repeat myself and say that each time when rolling out a brand new function, we run additionally handbook checks to examine if every little thing works high quality.

Nonetheless, some bugs often happen. After we discover any or whenever you report one to us, we hurry to repair these points with the intention to present you uninterrupted entry to our product.

This 12 months, we’ve fastened 2024 bugs:

~200 important bugs for the editor and ~100 important bugs for plugin have been highlighted on the Launch notes web page.

3. Our failures

I’ve simply bragged about our achievements — options we’ve managed to implement.

Nonetheless, the 12 months couldn’t go with out pitfalls.

I really feel like saying a couple of phrases about our largest failure in 2019 — collaboration software, which was purported to be launched this Fall. We wished it so badly.

Sadly, we’ve confronted some critical obstacles, however we’ll overcome them quickly. 

And in the midst of 2020, you will note our model new editor with the so long-awaited collaboration software.

Actually, it will likely be far more than a typical collaboration software you may consider.

I’m certain we’ll shock you with its capabilities, which is able to make working with Stripo even simpler.

4. Our plans for 2020

We’re stuffed with daring plans for 2020. Right here I need to point out simply a few of them.

4.1. AMP varieties and AMP lists

We at the moment are growing the AMP-form and AMP-list blocks. 

Sure, we would like you to make use of these progressive elements in your emails with no coding expertise.

АМР kind is supposed to allow you to run a single- or multi-questioned survey in emails. 

It gained’t be crucial to deal with code in any respect as it is possible for you to to stick your end-point proper within the settings panel.

You possibly can construct your endpoints even with Zapier.

AMP listing will allow you to edit and replace knowledge after an electronic mail has been despatched over to prospects.

Such sophisticated actions with no coding expertise!

4.2. Synchronized modules

On-line shops, on common, use about 50 emails — set off and promo — for speaking with prospects.

Simply think about — your electronic mail or postal handle has modified, you redesigned your emblem, and so on. Enhancing this info throughout all emails feels like a ache within the neck.

Quickly, you’ll solely have to edit this data in any template, and all different electronic mail templates of yours will inherit these adjustments. 

4.3. E-mail template market

We need to allow you not solely to construct emails in Stripo, but additionally to promote them.

4.4. Touchdown web page builder

Yep! Constructing touchdown pages might be as straightforward as 1-2-3.

4.5. Upgraded electronic mail builder

Extra features, extra alternatives, extra options — working with Stripo might be simpler and extra enjoyable!

4.6. Collaboration instruments

Like I mentioned earlier than, we’re engaged on collaboration instruments to allow you to go away feedback, to approve emails straight within the editor. The less actions, the higher.

4.7. Simultaneous enhancing

Ever considered engaged on emails concurrently as you do in Google Docs? 

Effectively, we have now considered it too.

Subsequent 12 months, we’re going to launch this selection — simultaneous enhancing in real-time.

5. Model consciousness is rising

I can’t assist however boast about our progress slightly simply in order that you already know the product you’re utilizing is getting widespread. 

Highlighting simply the brightest occasions right here:

5.1. Our household’s rising

Yay!! This 12 months, over 110 000 customers joined Stripo. And now there are greater than 145 000 of us.

We’re grateful to every considered one of you for selecting Stripo.

5.2. Google is aware of Stripo

Yesss!! Stripo is the primary and at the moment the one electronic mail editor to be listed on Google’s dev web page as a software that permits constructing AMP emails within the Drag-n-Drop electronic mail template editor.

5.3. Startup Grind devoted an occasion to Stripo

That is true! The Startup Grind neighborhood in Ukraine devoted an occasion to Stripo. 

(Our PM Dmitry Kulaksyz)

The convention corridor was full. We have been proud to current our product there.

5.4. Training, or how we examine

Stripo was chosen out of 4500+ groups for participation in Startupbootcamp Commerce Acceleration Program  2019 within the Netherlands.

There we efficiently went via the intensive 3-month acceleration program.

We studied advertising and marketing, we studied pitching, met new companions, shared concepts with merchandise like ours, heard suggestions on Stripo editor from some influencers — enterprises and unbiased electronic mail designers.

5.5. We appeared as audio system at a number of occasions

This 12 months, Stripo was invited to numerous conferences and seminars.

In September, we, together with SparkPost, hosted a workshop on the PMTA Summit 2019.

In October, we alone hosted one other workshop by ourselves and even made a presentation on AMP emails on the OptIn2019: E-mail Intelligence Convention in Carmel Valley Ranch, California.

Representatives of Google, i.e. some members of the AMP crew, have been there. They favored our report and our software! We mentioned nearer collaboration. Yay!!

Consequently, we have been among the many first groups on this planet to check out the beta model of AMP for electronic mail on cell gadgets. We even acquired their suggestions on our respective put up.

5.6. Stripo pitches at festivals

Excited so as to add that we have been additionally invited to pitch at occasions just like the TNW Convention, Disrupt 2019 held by TechCrunch in San Francisco, Launch Scale in SF, WebSummit 2019 in Lisbon, Webit Competition Europe 2019, and so on.

(Our CMO Ivan Burban)

There have been many different vivid and vital occasions we’ve participated in and attended this 12 months — laborious to enumerate all of them right here.

However I can inform you that I spent far more time touring to all these conferences fairly than right here in my dwelling nation 🙂  

5.7. Mentions, or how Stripo consciousness is rising

This 12 months, we have been featured in blogs of many well-known corporations — we’re grateful to every of them for that.

E-mail on Acid, HubSpot, Mailgun, Outbrains, and lots of different opinion leaders talked about us on their blogs.

Manufacturers like AWeber, HubSpot and Mailchimp talked about Stripo as their know-how companions. Yay!

Another factor: the variety of leads to Google, whenever you seek for Stripo, elevated by 3 instances. And — the variety of searches carried out on Google this 12 months elevated by 7 instances!

Last ideas

I need to thank everybody for being with us.

Your assist offers us the need and the ability to be higher, to be the very best for you!

Thanks in your belief.

I want every considered one of you a Merry Christmas and a Blissful New Yr!

Might you all be joyful!

Sincerely, Dmitry.