It’s no secret that promoting in the course of the Tremendous Bowl is a fairly large deal. With time slots in excessive demand (and, clearly, at a excessive value), one query arises every yr: How can a budget-savvy firm faucet into that Massive Sport fervor with out really shopping for a Tremendous Bowl advert?
With its latest marketing campaign, Anytime Health is answering that query. Teaming up with AOR Mischief @ No Mounted Deal with, the model’s “Anytime Anytime” marketing campaign presents viewers an opportunity to win free memberships and a grand prize of a visit to wherever on the planet with an Anytime Health.
To unfold the phrase, Anytime Health has launched three quick teaser movies. “Anytime Anytime” reveals a health club fanatic figuring out, describing all the various instances somebody may say anytime in the course of the Massive Sport. As an example, “for those who ask a buddy when you may come over, and so they say ‘anytime,’ doesn’t rely—it must be on TV.”
In “Clearing Up the Confusion,” the announcer makes certain contributors are conscious that phrases like “typically” and “oftentimes” don’t rely. In the meantime, “Listening to Take a look at” reveals a examine in motion the place a listener raises a hand at any time when they hear the phrase “anytime.”
“No occasion captures individuals’s undivided consideration just like the Massive Sport. So we wished to actually give individuals one thing to pay shut consideration to and switch this yr’s Massive Sport right into a recreation followers may play at residence,” mentioned Mischief’s group inventive administrators, Howard Finkelstein and Ross Fletcher, in a press release.
“It’s soccer meets bingo. Straightforward for anybody to participate—similar to the model’s promise to make health straightforward for anybody to participate—with prizes which reinforce Anytime’s dedication to health actually anytime, anywhere on the planet,” they defined.
This marketing campaign will play out on social media, with viewers invited to notice anytime they hear “anytime” with the #JustHeardAnytime hashtag on Twitter and Instagram. It’s supported by OOH in Phoenix, the place the sport will happen Feb. 12.
